The Pros And Cons Of Buying An Agent - 829 Words

Though so much fuss is made of buying a home—the thrill of the hunt, the stress of the negotiations, there is just as much to handle when you are the seller. Remember, the longer your place sits empty, the longer you are footing the bill, plus if you have already taken on a new home mortgage, you are paying for both now. Finding an Agent- Don’t hire your friend as your agent. The selling process can be a long, arduous one, and you should feel empowered to speak up without worrying about putting your relationship on the line. Go beyond word of mouth. Referrals are handy, yes, but they’re not the only way to come up with a short list of potential realtors. Check out brokerage websites and read up on their agents (many provide biographies).†¦show more content†¦Meanwhile, pricing just at — or slightly below — market value can help generate much-needed buzz in the first couple of weeks after listing, when sellers usually see the most activity. The right number can also mean your home moves faster. Generally, statistics show that if a home is properly priced, a seller should receive an offer within the first 12 showings. Staging Build in time to spruce up your house. Before you plan on putting the house on the market, take a tour and try to see it through a buyer’s eyes. Then give yourself a month to paint over any boldly colored walls, do a deep clean of the whole place, remove personal affects and make any small upgrades that will boost curb appeal or price. Depending on how much stuff you have, you may want to consider removing much of it for open houses and showings. A clean, organized space is a welcome sight for buyers, since it gives them a chance to envision themselves in your home. You want a buyer to be able to picture themselves there. All of your personal items tend to distract that goal. Keep it clean until it sells You’ll have to keep your house clean — all the time. Besides the planned open houses, there are (hopefully) frequent calls from agents who want to show your home to their buyers on very short notice. And every time, your place has to be looking its best, which means until you sell, you will be responsible for keeping it spotless 24/7. Pets Pets may add a wrinkle to the process. If you haveShow MoreRelated What First Time Home Buyers Should Know Essay952 Words   |  4 PagesBuying a first home is very important and should be rewarding in the end. There are steps you should take to ensure your buying experience goes as smooth as possible. You should be an educated consumer, choose a reliable realtor, plan a well developed financial plan, and establish credit. These steps and many more will help pick the almost perfect first home. When planning to buy your first home, don’t jump to open houses or appointments with sellers. You want to be an educated consumer and clearRead MoreBuying A Home Or Buying1318 Words   |  6 Pages The choice between buying a home and renting one is among the biggest financial decisions that many adults make. But the costs of buying are more varied and complicated than for renting, making it hard to tell which of them would be a better deal. There have been many discussions over the past several years about whether renting a home or buying is the better option for people whether you’re young and just beginning or older and more settled. There are many factors to consider and differentRead MoreWhy Should Renting A Home Or Buying?1317 Words   |  6 Pages According to the New York Times, â€Å"The choice between buying a home and renting one is among the biggest financial decisions that many adults make. But the costs of buying are more varied and complicated than for renting, making it hard to tell which of them would be a better deal.†(Bostock, et al.) There have been many discussions over the past several years about whether renting a home or buying is the better option for people, whether you’re young and just beginning or older and more settled.Read MorePersuasive Strategies For Selling Your House1057 Words   |  5 PagesOwner) 2. Hire a Realtor (Real Estate Agent) 3. Work with Real Estate Investors. Lets discuss each method here. 1) Selling yourself The most important Pro for selling your home yourself is Money. Selling your home without the help of an agent means More Money in your pocket! By selling it yourself you save the commissions and fees. - We are not talking about pennies, we are talking about tens of thousands dollars which you would have to pay an agent. Lets see. If you successfully sold yourRead MoreAdvantages And Disadvantages Of Using The Web As A Distribution Channel1225 Words   |  5 PagesDiscussion Assignment Unit 7 What are the pros and cons of using the Web as a distribution channel? 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Great reviews should provide price comparison of HCG diet drops in order to help you find the product that suits your budget. When buying your HCG diet drops, look for the ones that are manufactured by reputable companies. Such companies usually offer return policies and product guarantees. What is HCG? HCG Stands for Human Chorionic Gonadotropin. This is a hormone that is producedRead MoreTypes Of Homes : Condominium1096 Words   |  5 Pagesan opportunity to earn immediate income from the house they own. Qualities to look for in your local Coquitlam real estate agent Find a local Coquitlam realtor that will help you buy and sell real estate in Coquitlam, Port Coquitlam, Port Moody, New Westminster and Burnaby. It’s important and recommended to do your research prior to making a decision. A good real estate agent will use their experience and knowledge to help you buy or sell a home at the best possible price. Knowledge QualificationsRead MoreDifferent Forms of Investment644 Words   |  3 Pagesfirst state a managed fund is a professionally managed investment portfolio that individual investors can buy into, purchasing units rather than shares. Shares are small parts of businesses sold on the stock market. The value can go up or down. Buying a property is a way of investing. As the prices of houses rise and fall so does the value of your house. The fifth way of investing is through Superannuation. Superannuation according to Investapedia are Funds deposited in a superannuation accountRead MoreElectoral System in the Philippines1370 Words   |  6 Pagesarticulation and socialization B. Top-Down or Government People: elections are used by people in the government to legitimize their rule and control over the people i. An instrument of rule legitimation ii. A guide to political strategy iii. An agent of political socialization and integration Overall, an election is a structural opportunity for those in power and those who are not to influence each other Qualifications and Disqualifications for Suffrage: A. Citizenship: immigrants, residents

Affirmative Action And The Civil Rights Act - 2055 Words

Affirmative Action was first enacted in the United States in 1961 by President John F. Kennedy, with the passage of the Civil Rights Act. It was intended to make hiring and university admittance practices fair, and it also required them to be made without regard to race, religion, and national origin. The law was intended for all groups to have an equal opportunity for employment and higher education, and it required that affirmative action be taken to ensure certain groups were employed or admitted. Gender was later added to the list of factors that could not be used to discriminate against a person. Affirmative Action was needed in America at the time because of the country’s history of discrimination against certain groups, particularly African Americans. Until the 1860’s slavery was legal in the United States and, even after it was abolished, African Americans continued to be discriminated against by â€Å"Jim Crow† laws, which segregated almost every aspect of life according to race. For example, in Montgomery, Alabama black residents had to sit in the back of municipal buses and a white person would never have to stand on a Montgomery bus even if it was crowded. As more white people boarded a bus, the â€Å"white section† increased, decreasing the number of seats available to blacks. Also, in many southern states in particular, laws were passed that required the separation of whites and blacks in public. â€Å"The segregation principle was extended to parks, cemeteries, theatres,Show MoreRelatedAffirmative Action And The Civil Rights Act973 Words   |  4 Pagesunfortunate minorities. Among these government actions are the 14th Amendment, Equal Pay Act, and the Civil Rights Acts. John F. 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With such pending questions on fairness and of the constitutionality of affirmative action policies two major Supreme Court cases have arisen, Universi ty of California RegentsRead MoreAffirmative Action : Discrimination And Discrimination Essay1143 Words   |  5 PagesWHAT IS AFFIRMATIVE ACTION Affirmative action can be described as positive discrimination. It is an action or policy favoring those who tend to suffer from discrimination, especially in relation to employment or education. Affirmative action means taking positive steps to end discrimination, to prevent its recurrence, and to creative new opportunities that were previously denied minorities and women. Affirmative action itself has been defined as any measure, beyond simple termination of a discriminatoryRead MoreThe Issue of Affirmative Action Essay816 Words   |  4 PagesIssue of Affirmative Action A major controversy encompassing the country is the issue of affirmative action. Many believe that the abolition, or at least restructure, of affirmative action in the United States will benefit the nation for many logical reasons. Originally, affirmative action began as an attempt to eliminate discrimination and provide a source of opportunity; affirmative action did not begin as an attempt to support just minorities and women. In addition, affirmative action naturally

Adidas Is One of the Largest Companies in the Sporting Free Essays

ADIDAS MARKETING COMMUNICATIONS EFFECTIENESS ADIDAS MARKETING COMMUNICATIONS EFFECTIVENESS TABLE OF CONTENT 1. Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. Introduction 2. We will write a custom essay sample on Adidas Is One of the Largest Companies in the Sporting or any similar topic only for you Order Now 1 Adidas Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. 2 Europe sports equipment market overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4, 5, 6 3. Situtational Analysis 3. 1 PESTEL Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7, 8 3. 2 Porter’s Five Forces Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 3. 3 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10, 11 4. Consumer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12, 13 5. Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 6. Communications Mix 6. 1 Sports sponsorship†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15, 16 . 2 Celebrity endorsement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16, 17 6. 3 Product placements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 7. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 8. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 9. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 1. Executive summary| This report wi ll measure the effectiveness of Adidas’s advertising campaign. To achieve this goal this report will go through the French market analyse and the target consumers. Moreover, SWOT, PESTEL and Porter’s Five Forces analysis demonstrate the different opportunities in future for Adidas and the multiple factors influencing the sports equipment industry. Adidas is one the leading company in the sports equipment industry (with Nike, Reebok†¦), recognizable with its three bands, and since few years he is launching very effective campaigns. This effectiveness it’s due to the celebrity endorsement. This report will be introduced by the introduction of the overview of Adidas’s market and secondly the sport equipment market in general. 2. Introduction| 2. 1 Adidas Overview Adidas is one of the largest companies in the sporting goods industry. The group has divided its operating activities by major brand into three divisions: Adidas, Reebok and TaylorMade-Adidas Golf. The group operates through more than 170 subsidiaries in Europe, the US and Asia, each focusing on a particular market or part of the manufacturing process. After the financial crisis of 2008 and economic difficulties of 2009, Adidas came back strongly in 2010 and can show an excellent year. The Group generated a record â‚ ¬ 12 billion in sales, a growth of 9%, clearly outpacing his major competitors. 2. 2 Europe sports equipment market overview Adidas offers sports equipment for all sports. It provides footwear and apparel for each sport (cricket, football, running etc) England cricket team, sponsor Adidas R. Madrid football team, sponsor Adidas As we can see in the table 1, in Europe the sports equipment market grew by 2. 1% in 2011 to reach a value of â‚ ¬13. 9 billion (Marketline 2012). And according to recent figures this growth will continue to increase, for more than 10% between 2011 and 2016 (Marketline, 2012). Table 1: EUROPE SPORT EQUIPMENT MARKET FIGURES| Year| â‚ ¬ Billion| % Growth| 2007| 12. 7| | 2008| 13. 1| 3. 1| 2009| 13. 3| 1. 9| 2010| 13. 6| 2. 0| 2012| 13. 9| 2. 1| Source: Marketline The graph above clearly demonstrates that the French market is the most important as far as the sport equipment market is concerned, with a total value of â‚ ¬3. 7 billion in 2011. The German and UK market, with respectively 18% (â‚ ¬3. 5 billion) and 18. 3% (â‚ ¬ 3. 5 billion) of the market share, follow it. And then comes the Italian and Spanish market (Marketline, 2012). These five markets cover more than 72% of the European sports equipment market. Source: Marketline The most valuable segment in this industry it’s clearly the ball sport equipment segment. Adidas is well present, as they make footballs for the World Cup, UEFA Euro and the Champions League. These three competitions are the most watched all around the world (715 millions people watched the 2006 World Cup Final). FIFA World Cup 2010 UEFA Euro 2012 Champions League 12/13 According to the graph the less valuables segments are racket sport equipment (9. 5%) and golf equipment (13. 6%). By adding both figures they are still inferior comparing to the ball sport equipment (25. 5%). 3. Situtational Analysis| As mentioned above this report will analyse the leading sports equipment market, in this case the French market. 3. 1 PESTEL Analysis Through this PESTEL analysis we will analyse which factors any company has to consider, while entering the French sports industry. POLITICAL: France is a highly centralized country; an elite group is dominating in the state and the corporation sectors. This situation persists despite attempts to decentralize power in last few years. Furthermore, according to the recent report â€Å"corruption is perceived to be widespread in French politics†. Datamonitor, 2011) ECONOMICAL: From 1999 to 2007 France’s exports share in eurozone felled by 16%, and French exports were of a value of $595 billion in 2010 (declined by 4. 6%). This will affect the prospects of the French economy in the near future. (Datamonitor, 2011) For a company like Adidas, which exports a lot to Asia with a total market of â‚ ¬2, 972 million in China and other Asian market s, it can effects their sales. (Marketline, 2012) SOCIAL: The French population is becoming aged. Indeed, more than 17% of the population have more than 65 years (Insee, 2012). The Government is expecting to allow 4% of the GDP to healthcare, pensions and dependency care related to the aged people. (Datamonitor, 2011) TECHNOLOGICAL: After the industrial age France is moving towards technological age. Indeed, we can see it by the number of patents deposited at the US Patent and Trademark Office (USPTO), the figure reached 124,723 in 2010. (Datamonitor, 2011) In the other hand, the Government will withdraw the concept of Young Innovative Company, it will have is impact on the industrial growth and may reduce investments in the country. (Datamonitor, 2011) ENVIRONMENTAL: France was very active to prepare agreements on environmental protection and sustainable development and in the strengthening of international governance. In addition, with Norway, France initiated the Global Forest Partnership in 2010. (Datamonitor, 2011) But as the technological factors, the country is not encouraging and fulfilling his agreements. Indeed, last year France was assigned to the EU Court of Justice by the European Commission for its lack of attention in the industrial emissions regulations. The European Commission was telling that France has more than 60 factories that have not got environmental authorization of the EU. Datamonitor, 2011) LEGAL: Foreign investments increased by more than 20% couple of years ago, 782 projects lead to nearly 32,000 job. Most of these projects were related to the renewable energy sector. In 2010, non-national companies based in France created two million jobs. Many of the government’s tax and labour reforms have been met with cyni cism and public protests. The government may increase weekly working hours from 35 to 39 and abolish the wealth tax l’impot de solidarite sur la fortune. However, these moves will face public outrage and demonstration. 3. 2 Porter’s Five Forces Analysis We aim to measure an industry’s attractiveness and long-term profitability through Porter’s Five Forces analysis. Adidas and his competitor, as Nike, have reach to branch out in to retail after the industry of sports equipment has seen in recent years a great development of forward integration (as sportswear manufacturers). Despite the presence of major groups, in the French market of sports equipment, the market is still fragmented. Buyer power is becoming very strong, as there is a wide range of products available, and the existence of numbers of retailers and also the fact that some large firms have integrated forwards into retail. The expenses in sports equipment and apparel vary following the emergence of trends for particular sports. Another factor that influence purchases is the weather. It’s still possible to enter the French market by producing for example small quantities of custom-made golf and to have some economies of scales such as bulk buying. But, as seen in recent years the uninspiring revenue growth makes entry a less attractive for new entrants. The reliance on sales of sports equipment is reduced as many firms sell sports footwear and apparel in the French market. Rivalry is weakened as many large companies outsource their manufacturing. Marketline, 2012) Source: Marketline 3. 3 SWOT Analysis SWOT ANALYSIS| Strengths| Weaknesses| * Strong portfolio * Continuous research and development * Strong performance after 2010 FIFA World Cup * Worldwide presence | * Dependence on third party manufacturing * Unfunded postretirement obligations will impact cash flows adversely| Opportunities| Threat s| * Reorganization to improve efficiency * Sponsoring major sports events * Global footwear market is growing| * Counterfeit products * Competition * Fluctuations of foreign currencies | Adidas has in his portfolio three brands, as follows: Adidas, Reebok and TaylorMade-adidas Golf. Adidas is well present all around the world, Reebok is improving day by day (for instance Thierry Henry is sponsored by Reebok), and TaylorMade-adidas Golf is the less known brand of his portfolio. Because of their policy to encourage research and development allows Adidas to come out with new and better products to face competition of Nike. As mentioned above Adidas makes football for major football competition and it benefits of the success of these competitions. After the establishment in the European and American markets, Adidas is targeting Asian market (total market of â‚ ¬2, 972 million in China and other Asian markets). (Marketline, 2012) As Adidas outsource 95% of his production to Asian country (32% of his suppliers are Chinese) it cannot control the quality of his product. Indeed, several products made in China have been recall by many US companies after the publication of the Consumer Product Safety Commission report. The company cannot tolerate a lack of quality in front of Nike, in order to keep market shares. The company provides retirements benefits to most of their employees. According to a recent report, the company planned pensions of â‚ ¬67 million but they reached â‚ ¬74 million, so an unfunded status of â‚ ¬7 million. (Marketline, 2012) In order to enhance its efficiency Adidas undertook reorganization. Indeed, the company moved to a function-related structure from a vertically integrated brand structure. Adidas has many agreements for sports events: * Australia Olympic Committee until 2016 * Japan Football Association until 2015 * Spanish Football Federation until 2018 * Argentine Football Association until 2022 FIFA World Cup 2014 * UEFA EURO 2016 * UEFA Champions League * 11 year global agreements with the NBA (official sponsor NBA, Women’s NBA and the NBA Development League) These events will help the company to en enhance its brand image and awareness among customers and also to strength its profitability. The global footwear market, not only the European marke t, has shown a growth in recent years. According to Datamonitor, the global footwear market grew by 2. 6% in 2009 to reach a value of $196. 3 billion. Footwear, clothing, accessories and sportswear are the largest segments, accounting for 67. % of the market’s total value. Market’s forecast will reach the value of $230. 8 billion by 2014, representing an increase of 17. 6% from 2009. (Marketline, 2012) With the development of Asian countries, and the outsourcing of manufacturing of western companies in these countries, the counterfeit has increased and it’s a reel threat for companies. Adidas his facing competition of big companies, we identify as Adidas main competitors Nike, Puma, Callaway Golf Company and New Balance. As last threat we see the fluctuations of foreign currencies. For instance, in India a brand like Adidas is for the high-class society otherwise they cannot afford a football shirt, which cost about 60?. (Marketline, 2012) 4. Consumer Analysis| CONSUMER SEGMENTATION BASES| Behavioural| Demographic| * User status * Usage rate * Usage occasion * Brand loyalty * Benefits sought | * Income * Age * Sex * Race * Family| Psychographic| Geographic | * Values * Opinions * Attitudes Activities * Lifestyle| * International * Regional| This table shows the consumer segmentation bases that any company can use. They are usually the same regardless of the sector. Companies use segmentation in order to divid into groups’ consumers that have some characteristics and needs in common (Doole et al. , 2005). Hence, the company can attract easily those groups with specifics products. As his main competitor, Nike, Adidas target particularly young and middle age that practice sport. Another category of Adidas’s consumers has made by teams’ supporters (Real Madrid sold 1. 4 million shirts, Goal. com). Furthermore, there is a turnover of â‚ ¬1. 2 billion in goods related to football (Reuters 2012). Because of is large portfolio the company attract different customer markets with each brand, for instance golf interested consumers with TaylorMade-adidas Golf. The following perceptual map shows the positioning of Adidas as a company offering high quality products for a High price. Foot Locker and K-Swiss try to attract people with a lower income, whereas Nike and Puma apply the same price-quality strategy than Adidas. The competitive advantage of Adidas in comparison to those two companies, however, is its positive brand image. At least, in the decision-making units (D. M. U) we may be influence by friends, the press or by the company’s advertising. The person who buys, decides and uses is usually the same. 5. Marketing Objectives| As any company, which is not the leader in his sector, Adidas has as objective to try to extend his market shares and in long terms strategy to be the leader by a continuous research and development of innovation. Through these innovations steps Adidas can provide comprehensive solutions to his customers (Kotlet and Keller, 2009). One of the reasons of Adidas’s campaigns effectiveness is his brand awareness with his three bands logo. And also is slogan â€Å"Impossible is nothing†, outpace our limits; make the impossible possible. In a survey reported by SportsOne (2010), 98. 8% of the respondent pool aged 13 and up that purchased athletic footwear or apparel could associate at each one of the brand elements to the company name. And another key factor is the role of celebrity endorsement. Through this marketing tool fans can associate themselves to the celebrity and to the brand. 6. Communications Mix| In order to target a wide audience and to build its brand equity, Adidas uses several marketing communications tools. According to Duncan and Moriarty the brand delivers impressions, that can strengthen or weaken customers views of a company, on each contact it has with his customers. Kotler and Keller reinforce this as they said the shape and colour of the package, the product’s style and price, the store decor, the salesperson’s (dress and manner) communicates to buyers. 6. 1 Sports sponsorship Because they benefits of a large coverage, sports activities are more attractive to sponsors (Fill, 2011). Indeed, sport events are the most sponsored because: * They attract large audience * Simplistic measure of segmentation Events duration permits to be more visible As shown above Adidas’s main segment is football with a market share of 34% (Chazouilleres, 2010). Therefore, Adidas’s sponsorship with major football teams has been motivated because of â€Å"the attraction of large and specific target audiences with whom a degree of fit is considered to exist† (Fill, 2011) . Amongst football teams we can mention clubs like Real Madrid (2nd largest fans group in world), Chelsea (6th); national teams as Argentina, Spain; and of course the sponsorships of major football competition for years (FIFA World Cup, Olympics†¦). | Sponsorship is one of the important parts of the communications mix because it allows companies to communicate without the clutter of advertising. Of all types of sponsorship sport has captioned most attention and money (Fill, 2011). 6. 2 Celebrity endorsement In particular, a celebrity endorser should have a high level of visibility and a rich set of potentially useful associations, judgements and feelings (McCracken, 1989). Therefore, celebrities can play a more strategic role for their brands, not only by endorsing a product but also helping to design, position and sell merchandise and services. In these last years Adidas has sponsored many famous football players as Zinedine Zidane, David Beckham. Nowadays the main celebrity endorsed by Adidas is definitely Lionel Messi. They aim to attract football fans, and Adidas launched couple of weeks ago special football shoes for Lionel Messi (AdiZero F50, with a computer chip inside). 6. 3 Product placements Another tool of the communications mix is the product placement. This tool consists of putting his products, usually, in movies. Adidas uses this media because it’s a â€Å"billion dollar market† (Scevak, 2001). But since a decade product placement is not only made in movies but in all types of TV shows (Steinberg and Vranica, 2004). Since the release of â€Å"Blades of Glory†, we know that figure skating without Adidas is simply not the truth. The main characters guide you through the whole movie. In 2007 Adidas was already present in â€Å"Norbit,† â€Å"Stomp the Yard† and â€Å"The Messengers†. 7. Recommendations| For the future Adidas should be more aware about his brand image. Outsourcing 98% of his production in Asian country can affect his brand image because of the poor quality these manufacturers offer. By outsourcing his production can damage is research and development, which cost a lot. These two things, innovation and lack of quality, don’t match. Adidas should handle it as soon as possible in order to extend his market shares and face the competition. The company should continue to sign celebrities as they currently do. The celebrity endorsement is the main key of the marketing campaigns. But Adidas should not only focus on football market (even if is reliable market). It shows that company depends a lot on it. If in the future the market goes down, Adidas can be heavily affects by this. An ultimate recommendation can be to reinforce his presence on social networks as its use is growing amongst the youth market. 8. Conclusion| In this report we gave an overview of Adidas and the European sports equipment market. And we remarked that Adidas is the leading group in football industry, and the 2nd in sports equipment industry (after Nike). Then the report focused on the French sports equipment market. We analysed the market through two analyses, as follows: PESTEL, Porter’s five forces; and we made the SWOT analysis for Adidas. Targeted consumer are analysed nd marketing objectives are given to know how Adidas approach these consumers. We choose three different tools – sports sponsorship, celebrity endorsement and product placement – in order to explain the communication strategy used by Adidas. Finally, recommendations are done on how, in future, Adidas can maintain his leading position in the football industry and how to extend market shares and ho w face the competition. 9. Bibliography| Marketline (2012) Industry Profile – Europe Sports Equipment Marketline (2012) Industry Profile – France Sports Equipment Datamonitor (2011) Country Analysis Report France Datamonitor (2011) Company Profile adidas AG Institut national de la statistique et des etudes economiques –Insee (2012) Bilan demographique SportsOne (2010) Doole, I. , Lancaster, P. and Lowe, R. (2005) Understanding and managing customers, Essex: FT Prentice Hall Kotler, P. and Keller, K. L. (2009) Marketing Management, 13th Edition, Pearson International Edition Duncan, T. and Moriarty, S. (2006) â€Å"How Integrated Marketing Communication’s ‘Touch Points’ can operationalize the service-dominant logic†, The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions Fill, C. (2011) Essentials of marketing communications, 1st Edition, Prentice Hall Steinberg, B. and Vranica, S. (2004) â€Å"Prime-Time TV’s New Guest Stars: Products†, Wall Street Journal, January 13, 2004 McCracken, G. (1989) â€Å"Who is the celebrity endorser? Cultural foundations of the endorsement process†, Journal of Consumer Research, December 1989, 16 Scevak, N. (2001) â€Å"The Evolution of Product Placement† Available URL: http://www. internetnews. com/bus-news/article. php/785431/The+Evolution+of +Product+Placement. htm How to cite Adidas Is One of the Largest Companies in the Sporting, Essay examples

Strategy Marketing Plan for Toowoomba Chamber of Commerce

Question: Write strategy marketing plan for The Toowoomba Chamber of Commerce and Industry. Answer: Executive Summary This report presents the strategic marketing plan for the Toowoomba Chamber of Commerce and Industry for the financial year 2015-2018. The report begins with analysis of marketing objectives and goals for the organization ad proposes marketing tactics within stipulated time limit, to stay ahead of the competition. The probable marketing contingencies are also discussed. As per the study and analysis, the Budding businesses in the Toowoomba Region and surrounding areas would be the prominent target Audience for the Toowoomba Chamber of Commerce and Industry that would help in attracting maximum membership for the Chamber. Marketing strategies supported with professional networking activities, through formal networking channels, are the key recommendations for the Organization, to survive as the leading representative organization for the thriving business community in the Region. Further, the offering free mentoring services to the neighboring business organizations, is also a highly recommended option to stay ahead of the competition from other commerce chambers in the Australian Province. 1. Introduction Toowoomba Chamber of Commerce is an established institution in the year 1899 and is one of the oldest functioning chambers in the city of Queensland. This institution has been representing the interest of the Toowoomba business community since several years and has facilitated sustainable improvement and growth in the greater Toowoomba area. This chamber of commerce has been proactively working on behalf of several business organizations across all industries and all forms including the large, medium, small and micro business establishments. Throughout the several years, Toowoomba Chamber of Commerce has played a significant role in achieving several business objectives and initiatives. These initiatives included event and projects such as the Easter fest at the University of Southern Queensland, the carnival of Flowers, Toowoomba business excellence awards and the Federation park event (Annual Report-Toowoomba Chamber of Commerce and Industry, 2013). These events provide a vital opportunity for the participant member business organizations to network among themselves and increase their business contacts. These activities are beneficial for the participant member business organizations of Toowoomba Chamber of Commerce, as they encourage increased business to business affiliations, for promotion and marketing of the products and services offered by these member business organizations. Thus, Toowoomba Chamber of Commerce has evolved as a beneficiary platform for the several developed and developing businesses across severa l sectors and forms in the Australian region. 2. Marketing objectives for Overall Organization The Organization Toowoomba Chamber of Commerce and Industry has unique work operations and business model .Toowoomba Chamber of Commerce and Industrys work operations are guided by the CEO of the organization Greg Johnson. The functionality and job role of this CEO of Toowoomba Chamber of Commerce is directed and controlled by the board of Directors and the Executive committee members, who are directly elected by the chambers base membership. Thus, the overall objectives of the Toowoomba Chamber of Commerce and Industry, including the marketing objectives of this entity, are directly influenced and planned by the representatives of the beneficiary members of these plans and objectives. Toowoomba Chamber of Commerce and Industry has currently 400 members belonging to varied industries and business forms (Jocumsen, 2013). The Following are the Marketing objectives of Toowoomba Chamber of Commerce and Industry (Strategenics, 2014): 1. Attract huge number of business houses and budding business to the Toowoomba Chamber of Commerce and Industry to have increased member base. 2.Increase the popularity and Brand Identity of Toowoomba Chamber of Commerce and Industry in the Australian Region. 3. Promote the entire Toowoomba Region as an attractive and lucrative business location for conducting business that would positively influence the primary marketing objective in a longer run. 4Effectively conduct professional Networking activities to enable the current members of Toowoomba Chamber of Commerce and Industry to connect well with other business that would facilitate business expansion activities for the member businesses. 5. Successful identification of the most common critical issues hampering the business growth of the business community and come up with solutions to promote the consultation services provided by Toowoomba Chamber of Commerce and Industry. 6. Foster Regional collaborations with the regional councils, leading academic houses and other key support organizations to built a firm network to promote and market the services and offerings of Toowoomba Chamber of Commerce and Industry. 3. Marketing Objectives for each of the 4 Ps The term marketing objectives refers to the goals or objects that are set by a particular Organization while offering and promoting its products or services to the target consumers. These objectives are to be completed within a desired time limit as set by the spokes personnel of the organization (Banting et al., 2010). The Marketing objectives of Toowoomba Chamber of Commerce and Industry would be in accordance with the SMART objectives that have specific goals that are measurable and attainable; and yet are absolutely realistic and time bound (Drucker, 1973). The following would be the Marketing objectives of Toowoomba Chamber of Commerce and Industry, for each of the 4 Ps of the Marketing Mix of the organization- Product/Services Objectives 1. Providing the member business organizations with at least ten various avenues, opportunities and platforms to learn and develop new skill sets for expansion and growth of their respective business in the next two years. 2. Providing enhanced full time knowledge support and consultation support for the member organizations for resolutions of some of the urgent critical issues in their respective businesses. This would include coming up with practical and real-time solutions as part of consultation services provided by Toowoomba Chamber of Commerce and Industry, within a time frame of 48 hours. Pricing Objectives 1. Offering lucrative membership plans for attracting new members to the Toowoomba Chamber of Commerce and Industry. The attractive price offerings on membership plans would comprise of offering discounted membership fees for referral memberships. Additionally Toowoomba Chamber of Commerce and IndustryPlacement Objectives Organization of 4 additional member networking events to reach out to the prospective members or Target Audience, from next year onwards is a critical place oriented marketing objective that Toowoomba Chamber of Commerce and Industry may look forward to. The organization with the implementation of four additional networking events is expected to attract 12 percent additions in its yearly total memberships. Promotional Objectives 1. Revamping the existing communications and marketing plan to reach out more effectively to the target audience would be one of the promotional objectives of Toowoomba Chamber of Commerce and Industry. 2. Additionally, the organization would also be concentrating on Newspaper advertisement campaigns for consequently 4 years for promoting of the activities of Toowoomba Chamber of Commerce and Industry. These ad campaigns would objectively serve the purpose of increasing the overall brand awareness of the Toowoomba Chamber of Commerce and Industry by more than 5 percent per year in the coming 5 years. 4. Specific strategies for each of Marketing Mix element The marketing mix is a set of tactical marketing tools that have to be controlled by an organization, to extract a desired market response from the target audience of a business (Kotler, 2012). We are analyzing the Specific strategies for each of Marketing Mix element for the business of Toowoomba Chamber of Commerce and Industry, whose target audience comprises of the neighborhood businesses and enterprises across all the industries who are looking out for the right platform for business networking. The marketing strategies listed by us would comprise of strategies that would directly influence the membership count of the annual new memberships and renewal memberships attracted by Toowoomba Chamber of Commerce and Industry. These marketing mix strategies would also serve as a base to the further marketing planning and execution activities for surviving competition in the business (Markgraf, 2011).Product (These are the annual/ five yearly/ Life time memberships offered by Toowoomba Chamber of Commerce) Incorporating additional skill sets training for the representatives of members organizations. These Training would broadly cover developing effective communications and negotiation skills for business management that would be conducted twice a year for next five years.Seminars and conferences on usage of technology in Business would also be conducted twice a year, by inviting respective industry professionals in the field. Sharing of the.latest technological would eventually attract the new age entrepreneurs to Toowoomba Chamber of Commerce and industry over a period of two years.Provision of full time knowledge support and consultation support services for the member organizations to resolve the urgent critical issues would be extremely resourceful for the clients. This consultation support would be online and telephonic and would be available 24 by 7 to the member organizations and its representativesPrice (The membership fees paid by the subscribed members would be the price comp onent) All the life time membership offer charges for small, medium as well as large organizations would be slashed by 10 percent during the Anniversary month of our organization Toowoomba Chamber of Commerce and industry.There would be online renewal facility options for the already enrolled members, wanting to revise their annual/ five yearly memberships with the Chambers.Additionally, there would be referral discounts of 5 percent for the existing members on the five yearly renewal membership options. The Life time members would receive goodies and Gift vouchers for referring new members to the Chambers.Place (The Corporate office of Toowoomba Chamber of Commerce or various Networking Events would be the place component, wherein prospective clients could approach chamber representatives for enquires)Arrangement for additional Networking events for fostering regional collaboration at the University of southern Queensland twice a year, to attract the attention of the key targetaudi ence, and to provide them the adequate platform to reach out to the Toowoomba Chamber of Commerce and industry representatives.Arrangement of additional event to liaison with the Regional council of the land for enhancing professional and social networks with the key businessmen of the country. This event would be annually conducted just before Christmas Period (Financial year ending)Promotion (The activities, event or any actions attracting prospective clients/ business owners to Toowoomba Chamber of Commerce would comprise of promotional strategies).Posting 20 print ads in the Morning Herald News papers, in one quarter, especially on the weekends to promote the membership plans offered by Toowoomba Chamber of Commerce and industry Sponsorship of two business Awards functions annually Participation in key business events of the country for attaining word of mount publicity. 5. Proposed Marketing Tactics The marketing and promotional tactics as part of the overall marketing strategy plan would propose specific marketing measures that Toowoomba Chamber of Commerce and industry would take to trigger the market demand for their membership packages in the entire Australian continent. The Marketing tactics indeed serve as an important link towards the overall progress of an organization and is a critical interface for maximizing profits of a company (Markgraft, 2011). The following are the proposed Marketing Tactics of Toowoomba Chamber of Commerce and industry that are aligned with the marketing objectives of the company: 1. Development and periodic updating of attractive Toowoomba Chamber of Commerce and industry Website would be absolutely essential for the existing members as well as the interested parties to stay updated with the activities of the Chambers. An Attractive website, speaks highly of the Brand image of an organization, directly proving to be an effective marketing strategy to attract additional memberships to the organization. 2. Maintaining Effective Media Relations and meticulously following publicity guidelines. This action supplements the marketing communications plan of an organization, and benefits the organization in increasing its popularity in the markets. 3. Preparation of attractive Print ad campaigns to be published in the leading news papers of the Queensland region. This Newspaper advertisement campaigns would be consequently for a period of 4 years that would market and promote the activities and membership offerings of Toowoomba Chamber of Commerce and Industry. 4. Recruitment of additional staff member especially for managing social media and online networking is another critical arrangement that the online marketing campaigns would require. Exclusive employees handling online marketing activities would be beneficial for the overall marketing strategy plan of the chambers. 5. Making a series of email marketing campaigns would also be effective marketing and promotion tool that would be result oriented, as well as cost effective. The emails would contain the benefits derived by the member organizations from being associated with Toowoomba Chamber of Commerce and industry along with basic attractive marketing content about the chambers. These email campaigns may be conducted at least once a quarter to stay highlighted in the industry. 6. Making advertisement and publicity of the key Networking events hosted by Toowoomba Chamber of Commerce and industry on the leading social networking, online public forums and business networking sites. Also this information has to be duly updated and posted on the company website. 6. Proposed Marketing Timeline Each of the above discussed Marketing tactics and promotional methods would essentially have to be time bound, in order to reap the benefits of its timely implementation. Moreover, comparison of marketing tactics with the proposed Marketing Timeline would enable correct measurement of the success factor for each of this marketing tactics implemented (Jocumsen, 2013). Let us discuss the specific time limitations, that would be applied to each of the above discussed Marketing tactics- 1. The Tactic/strategy of Development and periodic updating of attractive Toowoomba Chamber of Commerce and industry Website would have a time frame of maximum three months. Further, this web site would also be updated in every quarter, as a part of three yearly strategic marketing plans. This initiative would speak highly of the Brand image of an organization, directly proving to be an effective marketing strategy to attract additional memberships to the organization. 2. The Tactic/strategy of Maintaining Effective Media Relations to supplements the marketing communications plan of an organization would be an ongoing action for the three yearly time frames. The Public relation employees of the Chamber are expected to be in touch with the media officials and schedule meetings with them at least once a fortnight. 3. This release of Newspaper advertisement campaigns would have a time line of second week of every month for three yearly time frames of the strategic marketing plan. 4. The marketing support required thorough an additional staff member for managing social media and online marketing activities, email marketing activities and managing discussions on online forums, would be immediately arranged by the HR representatives of the Toowoomba Chamber of Commerce. The deadline for this activity would be maximum a month. 7. Marketing Contingencies and Risks The organization Toowoomba Chamber of Commerce has been consistently working towards the highlighting the key business issues of its established members and has been ensuring a balance of economic vitality in the business environment for the member organizations of the institution.(Toowoomba Chamber of Commerce website, 2014). However, market contingencies and Business risks are part and parcel of every business. The Following are the key market contingencies and risks that Toowoomba Chamber of Commerce and industry might face: Social- Cultural Risks 1. The Social acceptance of the support services provided by the Toowoomba Chamber of Commerce to its member business organizations may be termed as the social risk for the organizations business. 2. The Cultural aspects of the target audiences, like their inclination for being associated with any of the Chamber of commerce for business development activities is a part of cultural preferences. The changes in the socio-cultural factors associated with the Target audiences, may pose a severe business threat to the organizations (Kotler, 2012). Political Risks 1. The Risk of effective compliance with the regulators of the land is a part of political risk for the organization, Toowoomba Chamber of Commerce. 2. Also the changes in the rules, regulations, legal barriers to advertisements and marketing activities, etc. by the government of the region are also a considerable political risk. Economic Risks 1. The risk of down turns or recessions in the economic cycles is integral part of the Economic risks for the any of the business (Kotler, 2012). Such risk was observed in the recession of the year 2008 on the economic viability of several businesses, including that of Toowoomba Chamber of Commerce. 2. The proposed reduction in the membership fees of the chambers for staying competitive in the markets is also an economic risk for Toowoomba Chamber of Commerce business. These actions would negatively impact the economic condition of the Organization. Technological Risks 1. The sudden changes in the technological environment, forcing changes in the business operations disturbing the status quo of the operations of the business are a part of technological risks. 2. The requirement of managing social media and online marketing activities, email marketing activities and managing discussions on online forums at an additional resource cost are results of technological risks for Toowoomba Chamber of Commerce. 8. Overall Recommendations Adherence to the strategic marketing plan discussed along with maintain the specific time based guidelines, would definitely help Toowoomba Chamber of Commerce and industry in staying competitive in the market, with lot of competition expected from the chamber of commerce of other regions in the Australian province. However, the following are few of the general strategy recommendation that would benefit the organization in the longer run- 1. Reviewing and updating of the constitution and the overall business model of the Toowoomba Chamber of Commerce and industry 2. Taking consistent efforts with adequate technology and media support to increase the memberships of the Organization. 3. Striving consistently for offering improved networking and service experience to the existing members of the Toowoomba Chamber of Commerce and industry. This would result in proving better and improved value for money equation to the members, resulting in increased word of mouth publicity for the Chambers. 4. Ensure improvement of advocacy of the Organizations service offerings by conducting regular online surveys through networking forums and improved interactions with state governments and the regional councils. 9. Conclusion Toowoomba Chamber of Commerce and industry offers unrivalled business opportunities and high quality business services to its member organizations and companies that are firmly progressing through its uninterrupted support. The Toowoomba Chamber of Commerce and industry has become a recognized brand name beyond Queensland, in the entire Australian Province. The Toowoomba Chamber of Commerce and industry is undoubtedly a fundamentally strong organization that continues to benefit several entrepreneurs and businessmen over the years. The Organization however, would progress immensely if it reaches out more effectively to its target Audiences by strategizing its marketing activities through a dedicated strategy marketing plan. The Marketing strategies supported with professional networking activities, through formal networking channels would benefit the Organization, to survive as the leading representative organization for the thriving business community in the Region. Further, offerin g of free mentoring services to the neighboring business organizations would also help Toowoomba Chamber of Commerce, to stay ahead of the competition from other commerce chambers in the Australian Province. The Strategic Marketing plan thus discussed in the report may be immediately implemented by the Chambers to observe positive impact in terms of increase in the number of memberships attracted by the chambers annually. References Backhouse Andrew, 2015, Candidates debated election process, News Special-the Chronicle, Retrieved from Banting Peter, Ross Randolph, 2010, The Marketing Mix, Journal of Academy of Marketing science, pp- 102-115. Drucker, P., 1973, Management: Task, Responsibilities and Practices, New York: Harper and Row Jocumsen Mark, 2013, Toowoomba Chamber of Commerce and Industry, Better Business Outcomes, Retrieved from Kotler Philip, 2012, Marketing Management Pearson Education. Markgraf Bert, 2011, Market Research Report for Formulating Marketing Strategies, Chron-Small Business segment, retrieved from. Strategenics 2014, Toowoomba Chamber of Commerce Business Awards finalist for Innovation, Retrieved from The Chronicle news, 2014, Former Chamber CEO takes up new role, Retrieved from.

Analysis of the three Documents

Introduction This paper analyses three documents namely 24- 1, 24-3 and 24- 5. The first (24-1) document dates back to the time of massive depression as Franklin D. Roosevelt proposed an activist government. The second document (24- 3) refers to a speech given to by Huey Long that proposed redistribution of wealth as a way of curbing the issues of poverty and suffering that had affected the American people. Huey made this proposal to offer other measures that he felt would help in meeting those needs that could not be met by the New Deal reforms.Advertising We will write a custom essay sample on Analysis of the three Documents specifically for you for only $16.05 $11/page Learn More The third document namely 24- 5 refers to issues, expressed by the former president, Hoover, who backed up the conservatives in criticizing the New Deal. In the same topic, there is a letter written by one taxpayer, Minnie A. Hardin, who sent the letter to Eleanor Roosevelt. After a critical reading and analysis of the document, the following points have been portrayed in the three documents. Analysis of the three Documents The first document shows how the industrial age affected the issue of Equal Opportunity for all. Before the industrialization started, most people dwelt on their lands and farms since urbanization had not come up yet. The American people concentrated on farming and getting their daily bread. Industrialization caused so many developments of industries in various areas of America. During the industrialization era, people got jobs to work in the industries, and there was an equal opportunity for all. However, some years after industrialization, the need ceased from building more industries to getting an enlightened administration to support even the small business people. In addition, the document explains a role of the government in the issue of equal opportunity for all. During the industrialization age, the government assisted the de velopment of industries since everybody knew the importance of industrialization. The government did not interfere with the activities going on in the developments of those industries. This shows the role of government during that ensured equal opportunity for all during industrialization. However, things changed after years of industrialization when the government seemed to be in competition with the private sector. This can be termed as being a problem that moved America backwards in terms of offering equal opportunity for all. The second document shows the failure of the New Deal and the measures undertaken to mitigate the consequences. The stated New deal did not prove to be adequate in solving the issues of poverty affecting the American people. The New Deal was developed to assist the American people and Huey Long’s proposal of redistribution of wealth came at the right time.Advertising Looking for essay on history? Let's see if we can help you! Get your first pape r with 15% OFF Learn More An impressive point to note about Huey’s move is the fact that he decided to come up with the movement to give a measure of security and well-being. The advantage of setting up this movement is that Huey was a charismatic leader and chances were high that he would move the movement to a national level. He used the movement to assist Roosevelt in the nominations since as a presidential candidate he had decided to support Huey’s efforts. However, the issue of leaders making false promises just before elections comes up since Roosevelt did not keep his promises after winning the election. The movement made proposals in sharing the wealth such that they knew they would get considerable support since it favored the poor. The third document takes the issue of leaders making false promises a notch higher. This is an intriguing point considering that he had also been in government at one point. He understood the tricks that the government pla yed upon its citizens only with an aim of getting their votes. Earlier on during the campaigns (in the first document), one can see that both Roosevelt and Hoover had made the same promise about redistribution of wealth. However, Roosevelt did not keep his promise. Hoover, in his speech, explained that the selfish leaders base their philosophy on coercion of men. Hoover had done his part in rejecting some issues that he felt would only worsen the situation in America. Thus, he noted that people never noticed the things he did for them in order to ensure they enjoyed freedom and liberation (Johnson 60). Minnie’s letter shows how the government may sometimes turn its focus from those who are needy to those who just take advantage of the attention. The letter came from a taxpayer, and this portrays what was going on in minds of many citizens at that time. She expresses her disappointment in the government in its failure to provide equality for all. It was not fair for the govern ment to offer so much to people who were not ready to work yet those who worked hard lived in more poverty than the beneficiaries. For example, the idle boys mentioned in the document seemed to destroy trees for fuel, yet, they were benefitting from the government. Some families continued to get more children since they knew that the government would take care of their problems. It would have been better encouraging them to work rather than be dependent on others. Conclusion The three documents seem to be significant in the ways explained above, and they all fit into the societal context since either leaders or citizens write them. They deeply express how New Deal shackled free men and only worsened the poverty situation.Advertising We will write a custom essay sample on Analysis of the three Documents specifically for you for only $16.05 $11/page Learn More Works Cited Johnson, Michael P. Reading the American Past, Volume II: From 1865: Selected  His torical Document (4th Ed.). New York: Bedford/St. Martins, 2008. Print. This essay on Analysis of the three Documents was written and submitted by user Heaven H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Avoid Over-Fertilizing Your Trees

Avoid Over-Fertilizing Your Trees Well-meaning homeowners who want to stimulate growth or promote health in their landscape trees often feed them with fertilizers. Unfortunately, too much of a good thing can have the opposite effect and can actually harm your trees. In normal landscape soils, many trees require no feeding at all, and if you do feed them, its critical that you use the right fertilizers in the right ratios.   The Right Fertilizer With the Right NPK Ratio Trees are usually grown for the appeal of their green foliage, so the best fertilizer is one with a relatively high ratio of nitrogen, which promotes green growth. Unless your soil is deficient in potassium or phosphorus (a soil test can tell you this), fertilizers for trees should have a high nitrogen number in the N-P-K designation.   A good choice is a fertilizer with an N-P-K (nitrogen-potassium-phosphorus) ratio of 10-6-4, preferably in a slow-release formulation.  Slow-release formulations are usually non-liquid products that use granules that are released gradually into the soil.   Although balanced fertilizers, such as 10-10-10 products, can be helpful for many flower and vegetable gardens when used with discretion, such fertilizers can have a bad effect when applied to the soil beneath trees. Excessive amounts of these nutrients can create too much mineral salt in the soil, which will harm the beneficial soil microorganisms  necessary to healthy trees.   Stay at less than .20 pounds of nitrogen per 100 square feet of root zone application area, depending on tree species and size. Any time you exceed this recommendation, you will create a situation for on-site contamination or the potential for runoff pollution into lakes and streams. Extreme contamination of soil can harm the site for a very long time. The Effects of Excessive Fertilization on Trees You can actually kill a tree if you apply too much fertilizer. Applying high levels of quick- release nitrogen can burn the roots when applied to the soil and can burn the foliage when applied as a foliar spray or drench. And if the fertilizer contains too much potassium and phosphorus, it creates excessive soil salts that trees may be unable to tolerate.   The most common ways to over-fertilize a tree include: Over-use of fertilizers that contain an equal ratio of all three essential nutrients (nitrogen, potassium,  and phosphorus)Applying more fertilizer than the standard recommended application rate suggestsUsing fast-release rather than time-release fertilizers Any or all of these mistakes will increase the chance of root damage to your tree. Too much fertilizer introduces toxic salt levels that not only harm the tree  but also make the site unsuitable for future planting.   Symptoms and Treatment for an Over-Fertilized Tree Symptoms of a tree that has been over-fertilized include: A crust of fertilizer visible on soil surface beneath the tree drip zone (the area of the ground beneath the spread of the branches)Yellowing, wilting, and browning on the trees foliage, starting at tree leaf tips and marginsA tree that starts to drop leaves before dormancy  begins.   The tree may survive and the site can be much improved if you do a fairly simple, three-part treatment as quickly as possible: Remove the dying or wilting leaves, if you have any, to reduce fertilizer remnants in the tree itself.Water the fertilized area of the soil thoroughly to a flushing point. Copious supplies of water will be necessary to flush excess fertilizer from the soil.  Cover the critical root zone with a natural plant-based mulch- preferably composted leaves and grass.  Perform a second water flush over the composted mulch.

Cheim weizmann Term Paper Example | Topics and Well Written Essays - 750 words

Cheim weizmann - Term Paper Example Weizman’s special talent in chemistry got revealed when he went to Germany and got admitted at the Polytechnic Institute of Darmstadt. Later he went to Switzerland and became a part of the University of Freiburg. The man who later displayed a successful political career was primarily engrossed with his studies at the earlier part of his life. Weizmann was awarded the doctorate in Chemistry in 1899 and two years later joined university of Geneva as an assistant lecturer. His excellence in chemistry was doing wonders in his career as in three years of time he joined University of Manchester as a senior lecturer. In personal life Chaim Weizmann was married to Vera Weizmann and the loving couple had two sons. Tragedy struck the Weizmann family when their younger son who was by profession a pilot of a fighter plane was shot down while flying and succumbed to the accident (Krane). Before discussing the political career of this great achiever, it is worth providing little more attent ion towards Weizmann the chemist. As mentioned earlier that he has moved to University of Manchester as a senior lecturer in chemistry in 1904. In 1910 he took British nationality and being a part of the Manchester University discovered how bacterial fermentation can be used to desired level to produce the determined level of similar substances. Weizmann is highly regarded as the father of industrial fermentation. The Weizmann organism or Clostridium acetobutylicum bacteria produced acetone within laboratory framework that later became important fuelling Allied war efforts (Dixon, 53). If he had contributed through the commercial production of acetone during the First World War, during the Second he got busy with synthetic rubber and high octane gasoline. Weizmann was highly regarded in England as one of the forefront chemists of his time and both during the First and Second Great War adorned with honorary posts to the British Military. Chaim Weizmann no doubt was an active chemist who had extended his helping hands towards the allied force during the First and Second Great War; yet at heart he was a strong believer in peace and considered science as the harbinger of the same â€Å"I feel sure that science will bring to this land both peace and a renewal of its youth, creating here the springs of a new spiritual and material life. And here I speak of science for its own sake and applied science.† (Spender 4) The academic and political career of this great soul ran on simultaneous track. While in Manchester he became a prominent Zionist leader and a regular attendee at the Zionist conferences. Weizmann is credited to have convinced the then British foreign minister Balfour (Balfour Declaration) on setting a Jewish homeland at Palestine, which was the long cherished Zionist demand. The man who later became the first President of Israel visited Palestine for the first time in 1907 (Isseroff). Though he was one of the founding members of the Palestine Land Development Company yet his inherent leadership and upright nature gets reflected through these words â€Å"A state cannot be created by decree but by the forces of a people and in the course of generations. Even if all the governments of the world gave us a country it would only be a gift of words. But if the Jewish people will go and build Palestine, the Jewish State will become a reality—a fact.† (Weizmann and Litvinoff, 301) Weizmann like a true leader had also tried to maintain a

Definitions Essay Example | Topics and Well Written Essays - 500 words

Definitions - Essay Example Financial System - system that enables transfer of money between savers or investors/lenders and borrowers and may also pertain to the set of implemented procedures that track the financial activities of the company. Diversification - a risk management technique that mixes a wide variety of investments within a portfolio and strives to smooth out unsystematic risk events in a portfolio so that the positive performance of some investments will neutralize the negative performance of others. Repurchase Agreement - (repo for short) is a type of short-term loan much used in the money markets, whereby the seller of a security agrees to buy it back at a specified price and time; the seller pays an interest rate, called the repo rate, when buying back the securities. US Treasury Security - government debt  issued by the  United States Department of the Treasury  through the  Bureau of the Public Debt; treasury  securities  are the  debt  financing instruments of the  United States federal government, and they are often referred to simply as  Ã¢â‚¬Å"Treasuries.† OTC Markets - decentralized (Over-The-Counter) markets of securities not listed on an exchange where market participants trade over the telephone, facsimile or electronic network instead of a physical trading floor. Adverse Selection - also called anti-selection or negative selection refers to a market process in which â€Å"bad† results occur when buyers and sellers have  asymmetric information  (i.e. access to different information): the â€Å"bad† products or services are more likely to be selected. Moral Hazard - The risk that a party to a transaction has not entered into  the contract in good faith, has provided misleading information about its assets, liabilities or credit capacity, or has an incentive to take unusual risks in a desperate attempt to earn a profit before the contract settles. Money - a medium that can be

Financial Decision Making Process within the Organisation Essay

Financial Decision Making Process within the Organisation - Essay Example Apart from generating profits from the shareholders, financial management also aims to maximise the profitability of the company to ensure a sustainable growth in future. Ensuring the sustainability of the organisation through proper reserve creation and re-investment of the profit amount is one of the crucial tasks in the realm of financial management. Financial Statement analysis and making investment decisions are two most crucial responsibilities of the financial managers. Financial Statement analysis includes the analysis of various ratios and financial statements like balance sheet and profit and loss account. A balance sheet discloses the financial condition of an organisation in a specific period of time. It mainly shows â€Å"what is owned by a business, what is owed, and the owner’s share (or net worth) of the business† (Langemeier & Klinefelter, n.d.). A profit and loss statement of any company discloses the organisation’s revenue and expenses for a specific period of time. Financial ratios assist in the evaluation the financial reports like balance sheet and profit and loss statement (Brigham, Ehrhardt, 2008). There are four types of ratios. These are liquidity ratios, solvency ratios, efficiency ratios and profitability ratios. Liquidity ratios are those ratios which measure the liquidity state of the organisation by evaluating the company’s liquid assets against its current liabilities. Financial leverage has certain important implications on the performance of the organisation. This mainly takes into account the long term liabilities against the total capital employed. This is also known as the ‘gearing ratio’ (Financial Times, 2009). A certain level of financial leverage can result in huge profitability; however, the company must be aware of the risk attached to it.

Looking At The History Of Animation Film Studies Essay

Looking At The History Of Animation Film Studies Essay Firstly Edward Mybridge used 24 cameras to record the actions of Humans in Motion stop motion pictures. By this method they learned the dynamics of animal movement. In 1880s Thaumatrope two side one side with bird and other side with cage when twirl it the two image superimpose on each other and the bird will appear inside the cage because of the persistance of vission. Zoetrope is the series of images which are drawn and placed in a cylindrical object when the object revolves the images in a cylinder creates the illusion of motion and creates an animation in 1860s. 1878- THE PRAXINOSCOPE It is similar to the Zeotrope but its requiring mirrors to project the image. Emile Reynaud was the first person to opened first movie theater in Paris using the Praxinoscope. 1891- THE KINETOSCOPE The famous American inventor Thomas Alva Edison built on the previous models a model of his own which is considered to be the first cinema machine. It consisted of a box through which a reel of photos were passed, at a rate of 46 images per second, and lit by an incandescent lamp; the spectator could see the show through a peephole. In 1896 he shot the first movie kiss of all time. 1894- THE CINEMATOGRAPH In 1894 the French duo of Lumiere brothers created the first real movie camera. They were intrigued by the Kinetoscope and tried to build a better model themselves. They came up with a machine which the called the Cinematograph which was a combination of a camera and a projector. In 1895 they shot the first movie called Date. This movie is considered to be the birth of cinema. Flip Book is the process of drawing a picture some semilar to the another, by fliping the page the an animation is being create. The similar process is also called cel animation. Cel and Paper Animation Technique By mid of 1910s animation production in US was already controlled by the techniques of cell and paper. America was the most popular in cell animation than in Europe because of assembly line Taylorism that had taken America by storm.Cell Animation wass most appropriate way to the assembly line style of manufacturing because itook a whole line of persons working on very specific and simple respective duties. On the other hand in Europe where the assembly line style of work was not encouragd, clay animation and other form of animation that required only a few individuals working on the set at a time was more popular. Because the actual set can only afford a limited amount of individuals working at one time together and no more this style and other alternative forums of animation became more widely accepted. Disney Cell Animation By drawing each image background and layout of scene one at a time using onion-skinning technique. The element or character which might have movement are drawn on transparent sheet of paper known as Cels and laid over the background which is static. Only moving elements need to be redrawn, backgroung can also be drawn longer and moved to give the effect of travelling. For eg- The simpsons, South park etc. These days most of the work done on Computer. Synched Sound : Steamboat Willie was released on November 18th 1928 by Disney. The first cartoon synchronized with sound titledSteamboat Willie was created by Disney. Firstly Didney tried to get a deal with RCA or Western Electronic to record the sound track of the movie but it was not succided. Then Walt signed contract with botleg Powers Cinephone process and even with disastorous finally the first sound track in a session was recorded with a 15-pice band and his own Micky squeaks. The Future of Animation 3D Animation Toy Story released November 22nd 1995 On enterance of computer graphics and 3D softwares the feature length film of high graphics can virtually be created in 3D. Toy Story is considered to be the first full length animated feature film which ever made on computer graphics. Toy Story was made by the partners Disney and Pixar. Story board of the movie to final render created in CG digital imagery. Combination of 3D 2D The Iron Giant released on 1999. If we see the Iron Giant it looks like the traditionaliy drawn cell by cell but its not true the giant robot is actually made and designed in 3D software and rendered as a 2D image. Autodesk Maya was used to design this character. One of the most important advantage in creating 3D software is that it is easy to animate no need of frame by frame drawing. Also most of the backgrond which looks like 2D were also made in 3D software and rendered as 2D image. Fishing released on 1999 Pacific Data Images use of non realistic photo, realistic water colour effect rendering in 3D software. Character Animation is all about what the character is thinking .At times, he was getting lost. Is he happy or sad? So we punched it up. Rather then having him just look up at the sky, we had him jump off the ground just a bit. That touch better communicates what he is thinking, what his feeling. Thats all I do all day long as a character animator- move 3D models to look like their thinking David Gainey Dinosaur released in 2000 With the development of the technologies of Computer Graphics it introduce a new and more realistic CGI characters accordingly those seen in Dinosaur. The creation, design and implementation of real technology of realistic digital hair on the lemurs are elaborated. Kung Fu Panda was released on November 9th 2008 with the development of advanced technology DVDs and Blue-ray Disc produced by DreamWorks Animation and was distributed by Paramount Pictures. However the concept of Kung Fu Panda has been around since 1993, but the work started on this feature film in 2004 because of the flexibility of the software flexibility or the software development. Berief History of Indian Animation Dadasaheb Phalke is known as the father of Indian cinema he produced 95 movies and 26 short films in his 19 years career. Ek Anek Aur Ekta, a short traditional animated short educational film was released in 1974 was considered as the first animated film from India from Doordarshans Film Division. The theme of the film is to teach children the value of unity. This film was the first animated films from India which was broadcast on National television channel and it was broadcast in the nations official language Hindi. The first Indian animated television series is Ghayab Aaya was released in 1986 and it is directed by Suddhasattwa Basu. And Rodeside Romeo is the first Indian 3D Animated film was written and directed by Jugal Hansraj and was produced by a joint project between Yash Raj Films and the Indian Division of the Walt Disney Company. Development of Animation Principles: Almost all of the principles of traditional animation were developed at the Walt Disney Studios in 1930s. The principles of the animation were developed to make good animation, especially character animation, more realistic and entertaining. All the principle which was developed during the traditional animation is applied to 3D CG animation. There are 28 Principles of Animation out of those 12 principles are considered as basic but most important principles of animation introduced by the Disney animators Ollie Johnstone and Frank Thomas in 19 81 in the book called The Illusion of Disney Animation. Their effort is to produce more realistic animations The Illusion of Life: Disney Animation on the work of the leading Disney animators from the 1930 onward. The book and its principles have become generally adopted and have been referred as the Bible of the Animation Industry. The principles are still having the great relevance or the computer graphics animation.

Led Zeppelin :: essays research papers

Led Zeppelin Led Zeppelin was one of the giants of the 1970’s in hard rock. They were also one of the greatest success stories that ever played hard rock music. The group was one the more popular hard rock groups that performed in the seventies, and even had some hits in the 1960’s. The members of the group are Jimmy Page, born on April 9, 1944, Robert Plant, born on August 24, 1948, John Paul Jones, born on January 3, 1946, and John Bonham born on May 31, 1948. Jimmy Page played guitar, Robert Plant was the vocalist, John Paul Jones played bass guitar and the keyboard, and John Bonham beat the drums. The group had the complete set up for a band right off the start. They produced their first record in thirty hours to complete their deal with the old Yardbirds. They toured Scandinavia for awhile also to complete their obligations to the Yardbirds. When they first came to the United States they supported Vanilla Fudge. They also played in clubs to start their American popularity. After they played in the clubs they got their first headlining tour and toured again that. They were playing their fifth tour by the March of 1970. Led Zeppelin the record was released by the Atlantic Records in 1969. Shortly after the record was released it was number eight and stayed in the top twenty for six weeks. When the Led Zeppelin II was released, it was Atlantic Records’ fastest selling album at 100,000 copies a week. They broke their own record in 1975 when â€Å"Physical Graffiti† that sold 500 copies an hour. All of their albums have gone platinum. They were the first group to heavily tour the United States and sporadically tour the rest of the world. This occurred because there was a lack of interest in them Britain. Their success was due to their manager Peter Grant. Peter was able to keep the group moving from place to place and kept the people interested in them. Peter thought that they would work every other year so they would stay in demand. While they were working on their first movie featuring them. This movie was of the group playing their music, which was called, â€Å"The Song Remains Playing.† A representative from their record company called and told Page that the sales of their new album Houses of the Holy was spectacular.

Cations and Anion Lab Essay

Introduction In this experiment we will be mixing two ionic compounds: potassium chromate and lead nitrate; both are soluble in water. This will be demonstrating a double-replacement reaction/reactions between cations and anions. If a reaction does occur it will form a precipitate due to one of the newly formed compounds not being soluble in water. Once the experiment was completed there was what appears to be a â€Å"solid† substance remaining in the test tube. This shows that a reaction occurred. Procedure 1. Once in the ChemLab-Cations and anion reactions. You will need to obtain a 100mL beaker and 50mL of potassium chromate. This will be done by clicking on the Chemicals section of the toolbar, then selecting 1M Potassium Chromate, change the volume to 50mL, then select to add the Potassium Chromate to a new 100mL beaker. 2. Next, you will need to left click on the beaker, then select Chemicals from the toolbar, select 1M Lead Nitrate, change the volume to 50mL (ensure that the window indicated that it will be placed in the existing beaker. 3. Now you will need to filter the precipitate. Obtain an Erlenmeyer flask and a Buchner funnel. This will be done by selecting from the Equipment section on the toolbar and selecting Erlenmeyer Flask-250mL. Next, right click on the flask and select Buchner Funnel. Right click on the beaker and select Pour/Decant. Move the beaker above the funnel and you will see a white area at the bottom of the flask. 4. Lastly, you will need to record the weight of the precipitate. Right  click on the flask and select Buchner Funnel. A message will appear asking if â€Å"An amount of solid was found present in the filter, what action would you like to take?†, select place solid into 50mL Test Tube. You will now see the Test Tube with the precipitate in the bottom, right click on the Test Tube and click on show weight, the weight of the precipitate will appear, record the weight. Observations and Results There is a small amount of precipitate in the bottom of the test tube that appears yellow in color with some dots in the solution. Weight of filtered precipitate: 16.160g Due to a reaction occurring between the cations and the anions this has caused a reaction, therefore creating a â€Å"solid† that is not water soluble. Discussion When mixing the two ionic compounds: potassium chromate and lead nitrate and then filtering the solution this revealed a â€Å"solid† substance that remained. This substance is not soluble in water hence it was left behind after filtering. This shows that a reaction occurred between the cations and anions. Conclusion This lab represented a double-replacement reaction of the ionic compounds: potassium chromate and lead nitrate. Once these compounds were mixed and then filtered it revealed a â€Å"solid† substance that remained. This confirms that a reaction occurred between the cations and anions, and ultimately formed a new substance.

cholora essays

cholora essays Cholera is a bacterial disease caused through the alimentary route. This bacterium that cause is Vibria Cholerae. Where there is any environmental disaster including great floods, earthquakes and any other natural disaster there is likely to be an outbreak of Cholera. It is most commonly found in places such as Africa, southern and South East Asia and the Middle East but some isolated breaks have occurred in Australia, Japan, Europe and United States of America. Its mostly been found in lower socioeconomic groups and almost always in the warmer months. Humans seem to be the only receiver but there may be other animals that are affected by it. There is no known natural reservoir of the organism. In an endemic situation Children are the highest effected, and by early adulthood they acquire antibodies. If a region has not been affected by an epidemic but an out break then on most cases an adult is as venerable as a child. Although the symptoms are painless and acute, the victim will be affected by watery diarrhea, which is full of specks of mucus and epithelial cells which contain an enormous amount of vibros, and effortless vomiting. Because of this major loss of fluid most of the symptoms are ill efficient water related such as great thirst, weakness, wrinkled skin, sunken eyes, pinched facial expression, muscel cramps and cardiovascular problems, anuria and acidosis. If the victim is not constantly re-hydrated then symptoms such as collapses, shock and death may follow. The disease can be serious but also can lead to shock and kill you with in two to three hours. More commonly when the disease has its first outbreak it takes 3 to 4 hour for the body to be effected by shock and then another 18 hours to several days to die. The disease is spread or transmitted through feces or vomitus of a carrier with an all ready active infection. Outbreaks can be caused by contaminated water supplies, unhygienic hands, utensil ...

The effectiveness of situational crime prevention as a means of reducing the impact of crime on society Essay Example

The effectiveness of situational crime prevention as a means of reducing the impact of crime on society Essay Example The effectiveness of situational crime prevention as a means of reducing the impact of crime on society Essay The effectiveness of situational crime prevention as a means of reducing the impact of crime on society Essay The government are using situational crime prevention as a means of reducing the impact of crime on society. I am going to examine the effectiveness of SCP. Situational Crime Prevention departs from mainstream criminology in that it focuses on the importance of the opportunity for crime to occur, the settings for crime, rather than upon those committing the crimes, preventing the occurrence of crime, rather than on detecting and punishing offenders. According to Item A, situational crime prevention involves in the immediate situation in which crime takes place to reduce its likelihood or seriousness. This involves coming up with theories that could be put into practice to reduce the attractiveness of a particular crime, for example using more CCTV and security guards in shops, have anti climbing paint on walls, have a neighbourhood watch areas etc. One of the main crime in society today is shop lifting, situational crime prevention as a means of reducing the impact on society today use blue inked tagged on clothes stores, this tags are put on clothes and when some one is trying to come out the shop without paying normally it will make a noise that way the shop assistants will know that the person hasnt paid, or if the do try to come out of the shop there is a tag that is difficult to take off, even the person does manage to take of the tag it will leave a blue stain on the piece of clothing. This has helped this type of crime reduce however there are still shops lifting going on and there are devises that people can have in order to take of the tag without any problems. Most shops now have guards standing at the door to check for any mysterious behaviour in people, which they have the right to stop any one if they think they could have shop lifted. Burglary in ones house is another form of crime and it is still common now, even celebrities get burgled, situational crime prevention have thought of having neighbour watch areas, where people in the neighbour hood sign up to watch over their area to make sure that there is nothing suspicious is going on, and anything does go on gets reported, having the sign neighbour watch area has reduced burglary as well as other crimes such as littering and fights on the street however this still goes on. As many neighbours fail to report such crime due to the fact that they are afraid or never look out for any suspicions because they are not aware of the environment as they have other issues to worry about. Also most burglars rob houses in the middle of the night when the neighbours are a sleep. We know by law prostitution is illegal and is classed as a criminal if convicted. Making it illegal is one way of preventing such crime however people are still doing this in most parts of the country. Situational crime prevention have also allocated red areas so at times polices will patrol in these areas which they think prostitution is common. On the other hand people say that they are nit the suspect instead they are the victim. And should not be fined or jailed for being the victim, as most women or men get caught into this act because of money or family problems, there should be support for these people and more education. In conclusion, situational crime prevention, has helped reduce crime and made areas less attractive for the suspect, however this does not stop crime altogether. The best crime prevention that most people agree with is CCTV cameras, as being caught on camera is solid evidence in court and suspects are less likely to do crime when there is a camera in view. However, having CCTV camera violates peoples privacy and their freedom. The question of having CCTV cameras everywhere is up to debate. There are many situational crime prevention that have worked but as everything else there are also down points.

Journal Topic 2-B Essay Example | Topics and Well Written Essays - 250 words

Journal Topic 2-B - Essay Example sted at least of five basic elements: Indians, the slaves imported from Africa, the first wave of colonists; political and economic elite of an Anglo-Saxon origin; the waves of immigrants not only from the European, but also from Latin American and Asian countries. Trying to create a uniform and solid society and the state, America in many respects was guided by the French way, having officially chosen assimilation, which received the well-known name â€Å"melting pot†. 100% Americanization had to become an ultimate goal of the carried-out compulsory assimilation. However, despite all the efforts, by the middle of the XX century it became clear that â€Å"melting pot† policy didnt bring desirable results. Searching for the way out of the current situation led to the emergence of multiculturalism. The main reasons and contradictions, which brought multiculturalism to life, arose together with formation of the American state and continued to exist till rather recent time. American multiculturalism pays much attention to culture and identity, thus the American identity can be kept through art, especially through films (Benshoff & Griffin). Multiculturalism continues and strengthens the line of a cultural relativism extending it to e very national culture, keeping the principle of equality of all cultures and supplementing it with the principle of cultural

Current Event Assignment Example | Topics and Well Written Essays - 500 words

Current Event - Assignment Example Obama’s administration actually declared a humanitarian crisis following the surge in migration of unaccompanied minors across the country especially in places with large immigrant populations. The government has therefore opened emergency centers on the Southwest part including California, Oklahoma and Texas to shelter the migrants who always fight back deportation orders. Places such as the New York where there is rise in child migrants have reported an increase in the number of unaccompanied minors who seek help in the past even as the migrants claim that they left their native countries because of violence and the threat of gang recruitment or economic necessity. The shelters that were created by the government have been at capacity in the recent months where they are detained before released to their relatives (Semple Web). In fact, the author explains that some minors such as Leo who has been highlighted in the article took almost two months in the shelters before being reunited with their relatives in the U.S. Semple has also indicated that most of the minors normally qualify for some form of immigration relief raising questions on the number of new arrivals who will be allowed to stay permanently in the U.S (Web). The greatest challenge faced by unaccompanied minors that require urgent needs such as health care, psychological counselling and ed ucational support that are not easy to offer hence exposing them to high risks. Immigration issues have been rampant in the recent issues even though it began it began several decades ago in America and across the world. American Federal System of Government have always tried to address the issue by instituting various policies on controlling and treatment of the migrants. For more than 150 years, federal government has been pre-eminent in immigration policy while Congress and