How to Measure and Manage the Reputation of a Corporation Essay

A corporation is a form of business that is common in most countries. It is chartered by the state and is given legal rights as an entity that is separate from its owners. Characteristics of corporate are that the business has no liability to its owners. There is the issuance of shares of easily transferable stock, and it exists as a going concern. A business becomes a corporation through incorporation. After the business undergoes the incorporation, it is given legal standing that is different from their own. This legal standing protects the owner from being personally liable in an event that the business is sued. Incorporation also gives companies more flexible ways of managing their own structures (Melo & Garrido†Morgado, 2012). According to Freeman (2010), Godfrey, Merrill and Hansen (2009) and Musteen, Datta and Kemmerer (2010), reputation is the opinion about a person, social group and an organization. The opinion is as a result of evaluation of criteria. Reputation happens as a result of the corporate branding in the area of the market. Reputation is seen as a sign of future actions and behavior. It also serves as a pledge that justifies and also promotes the expectations of a principal about the actions of the agent in the field of principal agent theory. Reputation is seen as a form of goodwill in accounting. It is also viewed as a manifestation of the identity of a corporation in the field of organization theory. Finally, reputation is a potential market entry barrier in the field of management. This is because if the corporate reputation of a business is negative, the market value of the business is low and the market entry is low compared to businesses that has a positive corporate reputation (Lange , Lee & Dai 2011). R... ...0). Reputation as an Intangible Asset: Reflections on Theory and Methods in Two Empirical Studies of Business School Reputations. Journal of Management, 36 (3), 610-619. Surroca, J., Tribà ³, J. A., & Waddock, S. (2010). Corporate Responsibility and Financial Performance: The Role of Intangible Resources. Strategic Management Journal, 31 (5), 463-490. Walker, K. (2010). A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corporate Reputation Review, 12 (4), 357-387. Wisdom At Work (2013). Perception is Reality – Building and Managing Corporate Reputation. Hill+ Knowlton strategies Asia. Retrieved from http://asia.hkstrategies.com/perception-is-reality-building-and-managing-corporate-reputation/ Wood, D. J. (2010). Measuring Corporate Social Performance: A Review. International Journal of Management Reviews, 12 (1), 50-84

Oriental Pearl Restaurant Business Plan Essay

Executive Summary Oriental Pearl Restaurant is a proposed dumpling restaurant located at Pasadena, CA. It offers a variety of special dumplings and other complementary foods. China has been perfecting the art of dumpling making since the Sung dynasty. Chinese dumplings may be round or crescent-shaped, boiled or pan-fried. The filling may be sweet or savory; vegetarian or filled with meat and vegetables. Dumpling is relatively low in calories and high in nutrition attract weight conscious persons from all walks of life since ancient times. Business description 1. Products and Services The Oriental Pearl Restaurant, located on Pasadena, CA, is a unique eatery that provides customer with freshly made traditional Chinese dumpling and the other complementary foods in a chic setting. Unlike the typical restaurant, Oriental Pearl Restaurant allows people to choose from a carry-out or stay-in option to optimize customer convenience. Most dumpling restaurant does not have a carry-out service, that making Oriental Pearl Restaurant innovative and helpful to those who want dumpling on the go. Oriental Pearl Restaurant also employs senior Chinese food chefs to prepare the food right in front of the customer like teppanyaki restaurant and they can make up your own dumplings as you require, it’s creating an enticing experience on Chinese traditional culture and entertainment for all customers. Like most restaurant, Oriental Pearl Restaurant offers free-Wi-Fi to customers and has free-parking space for every customer. As for food choice, Oriental Pearl Restaurant includes many different types of Chinese cuisine. With the main focus on traditional Chinese dumpling, customers have a broad choice of dumplings ranging from the popular seafood dumpling to the conventional vegetable-meat dumpling to the unique cactus dumpling. You also can make your own unique dumpling, we have professional cook for you anytime. In addition to dumpling, Oriental Pearl Restaurant offers an expansive menu of Chinese cuisine, which will include traditional items and other entrees such as grilled stir-fry and other cooked entrees. For beverages, customers have a choice of green tea along with soda products or water. With an extensive menu and great customer service, Oriental Pearl will beat competing Chinese restaurants and other competitors. 2. Target Customer Base The customers at Oriental Pearl Restaurant could be anyone who enjoys dumpling. However, the businesses are geared toward, but are not limited to Chinese. Due to the close proximity of Chinese community and dumpling is very popular in China; the restaurant should more popular to Chinese. And because of the Oriental Pearl Restaurant located right near the business district of Pasadena, I think these office workers will be able to come here during their lunch time and take a carry-out plate without spending a lot of working time. Oriental Pearl Restaurant can also be a family restaurant, family can call a large order and wait for it to be prepared and send by restaurant staff. Vision and mission statement 1. Mission Statement Oriental Pearl Restaurant will be an inspiring restaurant; our mission is to provide our customers with an outstanding experience of Chinese cuisine dishes, and superior service; let our customers have a good Chinese flavour journey. Chinese food culture has a long history in the world enjoy a high reputation; Oriental Pearl Restaurant will carry forward and promote the Chinese food culture to the whole U.S. 2. Vision Statement In the years to come, Oriental Pearl Restaurant hopes to add a variety of representative Chinese traditional food like Small steamed bun, Bean curd jelly, spring rolls and sticky rice pumpkins cakes to the menu due to its popularity in Los Angeles and growing interest in the United States. With these new additions to these Chinese traditional foods, customers will have more choices in Oriental Pearl. Goals and Milestones 1. Short Term Goals and Milestones: Entice people and good reputation. In the short run, Oriental Pearl Restaurant will first plan to entice people to come and try our food. At the same time keep maintain a good appearance and sanitation in restaurant, give our customers a good environment and feelings. In the first two months, we will create an attractive advertising to entice public and convinces them to come Oriental Pearl Restaurant and try our food, also restaurant will have big discount during this period of time. Secondly we need increase sales in the first five months; in this period restaurant must learn which dumpling or menu items are popular for customers and which fail to attract customers. Then we can publish special deals of these popularly items to entice more people. In this period Oriental Pearl Restaurant should start visibility and start to draw a lot of business in Pasadena and around area. 2. Long Term Goals and Milestones: Become the best Chinese dumpling restaurant in Los Angeles In the long term, our goal is become the best Chinese dumpling restaurant in Los Angeles, use 3 to 5 years to beat out competing Chinese restaurants. Oriental Pearl Restaurant will increase new food to the menu constantly, increase advertising on popular items to draw customers and expand another Oriental Pearl restaurant in Los Angeles to further increase profits and reputation. At the same time, ask our customers to fill customer review sheets in their free time, according to the review, we will review what needs improve. Team members Managing Partner 1. Job Description 2.Degrees, Experiences, Skills Managing Partner 1. Job Description Manage working capital, including receivables, inventory, cash and marketable securities. Prepare financial analyses of operations for guiding management, including reports which outline the company’s income, expenses, and earnings. 2. Degrees, Experiences, Skills: A sophomore at California State University, Northridge majoring in finance Worked at Wynnk Company in Los Angeles. Job: finance assistant. Language Skills: Mandarin, English, a little Japanese. Managing Partner 1. Job Description 2. Degrees, Experiences, Skills

3 Family Road Trips You Cant Miss - Free Essay Example

Sample details Pages: 2 Words: 608 Downloads: 9 Date added: 2019/02/15 Category Society Essay Level High school Topics: Family Essay Did you like this example? There are certain places that everybody has on their travel bucket list. Whether you love cities, the countryside or a little bit of magic, you can do it all with an RV. When you have a family, admittedly, travelling becomes a little different. When you have young children, you have to pack more, take more pitstops and make time for fun-filled excitement. With all that being said, RV road trips as a family are cost-effective, memorable and fun experiences that will allow you to see the world, creating memories together, with no restrictions. Below weve listed the top family road trips that are sure to be filled with memories for your family, and children of all ages. Don’t waste time! Our writers will create an original "3 Family Road Trips You Cant Miss" essay for you Create order 1. San Francisco to Crater Lake Starting your trip in San Francisco, youre automatically off to a good start. This beautiful city has a little bit of everything in it, with lots of outdoor attractions—a perfect first stepping stone for children. Dont forget to check out the iconic Golden Gate Bridge. On your way to Crater Lake, make sure to visit Lassen Volcanic Park and Klamath Falls. These are filled with jaw-dropping views and will create amazing experiences. When you pull into Crater Lake, you will not be disappointed. In fact, pictures dont do it any justice. Everyone in the family will be completely stunned. Spend the day or the week at Crater Lake National Park enjoying the family-friendly activities like bike trails, water sports and fishing. This road trip is definitely one for the outdoor loving family. 2. Auckland to Rotorua Starting in New Zealands largest city and ending in aquatic heaven is a road trip with something for the whole family. Auckland is bursting with interesting places to visit and things to do. Get a real taste of big city life and admire all the modern architecture. Take a tiny detour on your way to Rotorua to stop at Waitomo. You just dont want to pass at a chance to witness the Waitomo Glowworm Caves. These will leave your family, no matter the age, completely enchanted. Head towards Matamata and try to find some hobbits. This is must-see for all the Lord of the Rings fans out there. Youll actually be able to see Bilbos house and the Green Dragon Inn. Finally, reach your destination at Rotorua. The magic doesnt end. Explore Whakarewarewa Forest or, if youre not really up for mountain biking, visit Rainbow Springs, the cute conservation park where you can see endangered species all for yourself. This will be a truly magical road trip. 3. Pisa to Rome Ah, Italy, a country filled with culture, history and amazing scenery. What more could you need for an amazing road trip? Starting in Pisa, make sure to see the leaning tower (and capture one of the classic photos with it). Torre Pendente Camping Village is nestled between the leaning tower and San Rossore Park, providing ample excitement for everyone. From there we suggest making stops at Florence, Siena and Orvieto. All three of these cities will fill you with so much culture and knowledge (and maybe pasta). Finally, make your way to Rome. Park at one of the resort-like camping villages and take trips to the Colosseum, Ancient Forum and perhaps the Vatican City, returning for a soak in the pool at the end of the day. This is a road trip jam-packed with tourist attractions, culture and great food. Just remember the saying, its not the destination, its the journey. No matter how amazing Crater Lake, the Colosseum or Bilbos house was to see, youll always remember your RV road trip and the fun you had with your family.