Political and Economic Effect on Mass Media free essay sample

Mass media are important functions of political literacy of citizens and an important channel of political communication (Louw,2010). Without Internet, television, newspapers and magazines, even well-educated people can not properly navigate the complex mosaic of conflicting political processes to make responsible decisions. Media allow them to think outside the box directly to individual experience doing foreseeable world politics, but through the prism of their own vision of political reality. However, there are powers that can affect mass media and it’s content. Media content can be affected by political and economic factors in these ways: the articulation of the public interest, government control on the media, political way of communication with society, economic environment. Therefore, the aim of the essay is to theorize, explain and provide concrete examples of how media can be affected by economic and political factors. Media content is the basis of modern operation policy as citizens receive political information, form their own political views and beliefs, and are able to influence the functioning of the government largely due to the media. We will write a custom essay sample on Political and Economic Effect on Mass Media or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A. Sen (1999) in his book â€Å"Development as Freedom† noted about political communication what involves not one-sided signals from the elite to the masses, and the whole range of informal communication processes in society that have a very different impact on policy. Louw divided political practice into two types: elite politics and mass politics. â€Å"Elite politics is aimed to make a policy while mass politics is a mass audience that can be manipulated, directed and distracted† (2010,pp. 16). Unfortunately, elite politics can abuse the power it has on hiding the truth. As example can be used an accident happened with a famous journalist Anna Politovskaya. She was writing truth about â€Å"Dirty War† between Russian and Chechnya, while Vladimir V. Putin was a president of Russia, and was killed in 7 of October 2006 by the murder who is yet unknown (NYtimes, 2009). At the turn of XXI century we can see a tendency to use media for political campaign and president elections to affect people’s choice. The 2009 Presidential election, Obama’s spin-team directed by campaign advisor of Barak Obama -David Axelrod, developed enormously expensive full spectrum campaign using all options including political marketing techniques and mass media. Obama’s team promoted the concept that not voting for Obama translated into racial discrimination (Louw,2010). The budget of 3 million dollars was spent for the online mass media. More than 1800 videos, audience could watch in Youtube (Croteau, Hoynes and Milan, 2012), and one of the most popular music videos with celebrities, which over 24 million people watched, called â€Å"Yes We Can† (WeCan08 2008). On the other hand, elite politics usually do beneficial laws and regulations for audience by creating restrictions and boundaries on media such as controlling the censorship in videos, radio stations, news and publications. Censorship is the limitation of speech or other ways of communication, which can be identified as harmful and sensitive and controlled by government or other controlling body (censorshipinamerica, n. d. ). The video â€Å" The Innocence of Muslims†, which brought lots of sparking riots, was blocked in Youtube by some countries. In other countries due to this video governments banned Youtube. York, 2012). Another example is that Chinese government spends huge amount of resources into controlling censorship in the online media content available to its citizens (Chen, 2011). Some governments blocks online media or tv media for their citizens due to specific reasons. The Chinese Government blocked access to Google due to the top popularity among users (BBCnews, 2002). Political actions between specific countries and the hostile international relations, which later can be a part of the history, are important factors that can affect media content. As example might be used an impact of terrorism on mass media. Terrorism is an action of using violence, danger to fright or to force usually for political interest ( Seib and Janbek, 2011). The terrorist attack that killed nearly 3000 people at the World Trade Center and Pentagon on 11th September 2001 and declaration of the war in Afganistan (BBC, n. d. ) influenced media in a whole world. When George W. Bush blamed Al Qaida terrorist network created by Osama bin Laden about 9/11 attack ( Seib and Janbek, 2011), the media oozed hatred calling for anti Arab and Muslim people. The word â€Å"Jidahist† was highlighted in newspapers. As P. Bergen and J. Rowland wrote, the meaning of the word â€Å"Jidahist† is terrorist associated with or motivated by Al Qaeda (Bergen amp; Rowland, 2012). Sumbul Ali-Karamali in the CNN blog wrote a post about American Muslim’s lives in fear after 9/11 2001 (Ali-Kamarali, 2012). These political-historical time and religion prejudice became the main motivation in 2010 to create a Bollywood movie with the famous actor Shahrukh Khan called â€Å"My name is Khan† (MNIK, n. d. ). This movie is about post 9/11 prejudice, and it carries an important essence that Muslim people are not â€Å"Jihadist† (funmuch, 2010). Therefore, Rizwan, the hero of that movie, wants to prove that if the name is Islamic doesn’t mean that he or she is a terrorist. Thus, he takes challenges to meet the president and say to him â€Å"My name is Khan and I am not a terrorist† (funmuch,2010). Media industry plays a significant role and also dominates in the market place. This business, as well as others, have competitors, earn profit, produce goods and sale these to the society. Without doubt the media firms and its content can be affected by economic factors such as size of the market, inflation, high fixed cost and economic growth (Sloman and Wride, 2009). The number of media outlets and industries mainly depend on increasing or decreasing of market size. Thus, markets with larger population have more different media products than less populated markets (GAO,2008). Therefore, in larger market there is a product differentiation that changes the media content. For example, mass media produces magazines narrowly targeted to any taste of audience such as Forbes business magazine, Cosmopolitan fashion magazine, Hit FM or Retro FM radio stations and others. Another factor of influencing the media industries is high fixed cost. Fixed cost is the cost of producing a single unit of production ignoring the total number produced (Sloman and Wride, 2009). Usually newspapers and cable television industries have high fixed cost and it may affect number of media products than media content (Albarran, 2002). Advertising income is important for the survival of media. Therefore, during inflation period advertising presence can dramatically decrease from the content of media, because inflation factor refers to a general rise in the level of prices for goods and services. During the inflation, media industries on the specific amount of money purchase less resources and goods than before (Albaraan, 2002). Advertising and economic growth are best friends in the market. Moreover, advertising is the one of demand determinants in economy (Albaraan, 2009). Society makes the choice for which goods and service to pay with the help of advertising. Nowadays, advertising is the power of economics. Greater supply of advertising in media content is usually inside of successful and popular media industries such as Cosmopolitan, Facebook, MTV channel and others. It follows people everywhere; in underground trains, newspapers, Internet, television, before movies and even inside movies. The advertising of branded goods or service placed inside movies, music, TV shows is called product placement. Companies pay lots of money to present their product inside of the Hollywood films( Croteau, Hoynes and Milan, 2012). For example Apple product placement can be found in movies such as â€Å"Sex in the City†, â€Å"Breaking Down, Twilight saga†, â€Å"Mission Impossible† and many others Hollywood movies and TV shows. It is clear to see that main tasks of media content in the policy are the motivation of people to certain political actions and controlling of transmitted information or censorship using media. Main economic factors of media content are size of the market and economic growth. Media content has great possibilities to influence the minds and feelings of the people in their way of thinking, methods and evaluation criteria, the style and the specific motivations of political behavior. Therefore, there are negative and positive possibilities of political and economic factors to manage information of media content. 434 words References Albaraan, A. (2002) Media economics. (2nd edition). Iowa: Iowa State Press. Ali-Kamarali, S. (2012). Opinion: American Muslim live in the fear 11 years after 9/11. CNN. com Blog, [blog] 11 September. Available at: lt;http://inamerica. blogs. cnn. com/2012/09/11/opinion-american-muslims-li ve-in-fear-11-years-after-911/gt; [Accessed on 14 December 2012]. BBC, n. d. 9/11 and the road to war. BBC History online, [online]. Available at: lt;http://www. bbc. co. uk/history/events/the_september_11th_terrorist_attacks gt; [ Accessed on 13 December 2012]. BBC News (2002). China blocking Google. BBC News online, [online] 2 September. Available at: lt;http://news. bbc. co. uk/2/hi/technology/2231101. stmgt; [Accessed on 10 December 2012]. Bergen, P. and Rowland, J. (2012). 11 years after 9/11: Who are the terrorists. CNN Online, [online] 11 September. Available at: lt;http://edition. cnn. com/2012/09/11/opinion/bergen-terror-september-11/index. htmlgt; [Accessed on 14 December 2012]. Cencorshipamerica, n. d. What is Censorship?. [online] Available at: lt;http://censorshipinamerica. com/what-is-censorship/gt; [Accessed on 10 December 2012]. Chen, S. (2011). China tightens internet censorship controls. BBC News online, [online] 4 May. Available at:lt;http://www. bbc. co. uk/news/world-asia-pacific-13281200gt; [Accessed on 10 December 2012]. Croteau D. , Hoyness W. amp; Milan S. (2012) Media / society. (4th Edition). USA: SAGE Publications Inc. Sloman, J. , Wride, A. (2009) Economics. (7th edition). London: Prentice Hall. Funmuch (2010). My Name is Khan Overview. [online] Available at: lt;http://movies. funmunch. com/my-name-is-khan/story. html gt; [Accessed on 14 December 2012]. GAO (2008) Media Ownership [pdf]. Available at: lt;http://www. gao. gov/new. items/d08383. pdfgt; [Accessed on 17 December 2012] Louw, E. (2010). The Media amp; Political Process. (2nd Edition). London: SAGE Publication Ltd. MNIK (n. d). My Name is Khan. [online] Available at: lt;http://www. mynameiskhanthefilm. com/gt; [Accessed on 14 December 2012]. NYtimes (2009). ‘Anna Politovskaya’, New York Times Online. [online] 26 june. Available at: lt;http://topics. nytimes. com/topics/reference/timestopics/people/p/anna_politkovskaya/index. html gt; [Accessed on 2 December 2012]. Seib,P. and Janbek,D. M. , 2011. Global Terrorism and new Media. New York:Routledge. Sen, A. (1999). Development as Freedom. New York: Alfred A. Knopf Inc. York, C. (2012). YouTube’s Censorship of Anti-Islam Video Raises Numerous Questions Around Online Free  Expression. [online] Available at: lt;http://censorshipinamerica. com/2012/09/20/youtubes-censorship-of-anti-islam-video-raises-numerous-questions-around-online-free-expression/gt; [Accessed on 10 December 2012]. WeCan08 (2008). Yes We Can- Barak Obama Music Video. Available at: lt;http://www. youtube. com/watch? v=jjXyqcx-mYYgt; [Accessed on 7 December 2012].

How to Perform Your Dissertation Methodology

How to Perform Your Dissertation Methodology Dissertation Methodology: Ways to Perform and Present The methodology is an important section in every dissertation paper, which goes after the literature review, and remains an obligatory part of the paper. When writing a dissertation, you first list your research questions providing a detailed short review of the other scholars’ opinions about your dissertation’s topic. In addition, you bring supplementary information about the ways the scholar have reached their final data and research results. It covers assumptions, theoretical work, methods used, original data, etc. It is important to use other researchers’ works to figure out how to perform your own research activity and how to deal properly with a research question revealing. On this stage, you plan what data to collect, what analyses to conduct, and what methods to use. The methodology section reveals the main approach you have chosen for your paper performing and the main reasons for using it. How to Provide Methodology Properly Your methodology section needs to provide a clear vision of the other researchers’ results, all existed studies in your chosen field of science, literature review, and the main ways of conducting research work. There is no difference what exact field of science you are dealing with and what subject you are analyzing, the methodology section must include the following elements: The Research Question Recap You need to demonstrate that the methods used perfectly fit the purpose of your research work. Moreover, you need to recap the main question once introducing your methodology. Design or methods’ detailed description It is obligatory to demonstrate all the methods chosen and describe them in details to let the reader see what kind of results can be found eventually. You must clearly explain your process, every conducted analysis, and reveal and explain your main approach. Stay clear and detailed since such complex work, as a dissertation, must have a section with an explanation of every part of research work with theoretical information and calculations. Other researchers can further use your information written in this section, thus write down everything in the slightest details to let other people recreate your experiments or calculations if needed. Your chosen method background and justification You need to explain why you have chosen a certain method and why it remains more beneficial in the exact case. Therefore, present background and the justification of your choice and highlight the possible results of the chosen methods in use. Be aware that your method needs to be related to the exact research problem you are working with. Moreover, stay clear to let the readers get the entire information in details. Your chosen method evaluation and its possible limitations There are no doubts you cannot find a perfect research method. Still, you need to reveal what benefits and extra results can bring your chosen method and why it is perfect for your research problem. Therefore, since every research requires a set of appropriate analyses and calculations, you choose the best method to reach the needed final data. In the same time, every method has its limitations, thus make sure to note them in your paper. You can write an outline of your methodology section to make sure you will put the needed information and data into your paper in the slightest details. Common Types of Dissertation Methodology The most common types of dissertation methodology include the following: A Scientific Study. A Social or Behavioral Studies. Arts and Humanities Critical Dissertation. A Creative Art Dissertation. A Scientific Study The main characteristics of the methodology section are reproducibility and accuracy. The chosen methods need to be robust and clear to the reader. Additionally, include only vital information about the methods used, procedures, equipment, and experiments. Use detailed information about statistical models used and every conducted analysis. Remember, your work must have a practical usage, thus since other researchers can further use your information written in this section, write down everything in the slightest details to let other people recreate your experiments or calculations if needed. A Social or Behavioral Studies This kind of academic sciences requires the same top characteristics of the methodology section, which are reproducibility and rigor. The chosen methods need to be research aimed and clear to the reader. Furthermore, include only vital information about the methods used, procedures, equipment, and experiments. In the same time, this kind of paper requires a more complex approach since must include the additional research questions. If you use a mixed approach, you need to explain the chosen research methods. These sciences require interviews and other broad questionings to be conducted. Use detailed information about statistical models and every conducted analysis. Remember, your work must have a practical usage, thus since other researchers can further use your information written in this section, write down everything in the slightest details to let other scholars recreate your experiments or calculations if needed. Additionally, deal with every question to satisfy readers’ interest in various ethical issues related to research. Arts and Humanities Critical Dissertation Arts and Humanities Critical Dissertation requires the same top characteristics of the methodology section as in social sciences, which are accuracy and reproducibility. The selected method needs to be research aimed and clear to the reader. Whats more, this section is greatly related to a literature review and needs to contain various X’s and Y’s theories. Make sure to include only vigorous information about the methods used, exact procedures, equipment, and experiments. This kind of a dissertation paper requires a more complex approach since must include the additional research questions. These sciences require moving carefully from literature review to analysis. Provide a detailed justification of your chosen models and every conducted analysis. Make sure your work has a practical use and can be used by other researchers, thus write down every step of your practical analyses in the slightest details to let other scholars re-form your experiments, studies or calculations if needed. Moreover, deal with every question to satisfy readers’ interest in various ethical questions, historical and cultural contexts related to a research question. A Creative Art Dissertation The methodology section in a creative art dissertation is rather oriented on a creative approach than a critical one. In the same time, it requires a substantial critical essay and the explanation of the used theories. The chosen methods need to be robust and clear to the reader. Make sure to include only important information about the methods used, procedures, equipment, and experiments. Despite the creative style of the work, use detailed information about statistical models used and every conducted analysis to show that you can look at your work from an objective point of view. This type of dissertation also needs to have a practical usage, thus since other researchers can further use your information written in this section, write down everything in the slightest details to let other scholars reconstruct your experiments, analyses or calculations. Elements You Need to Avoid in Methodology Every part of a methodology section must be related to others, thus make sure to provide a logical structure and detailed explanation of every method used. It can be beneficial to change the places of the methodology section’s parts in order to provide a proper structure and revealing the information in the right order. There are numerous elements, which you need to avoid in your methodology section: An extensive review of methodologies. Even if you want to describe fully the used methods and procedures, an extensive review of the methodology can be a waste of time. It also can influence badly on the result of your dissertation paper. The long list of equipment or unnecessary procedural details. It is great to provide a detailed explanation of every method, procedure and equipment used, but providing too excessive procedural details will not help to succeed. Write down only the information needed for reproducing your research. Raw data. Make sure to check what data you are providing in your dissertation paper. Therefore, do not use raw data, and better place it in an appendix if needed. How to Deal with Methodology’s Selection When you start performing your dissertation, you first list your research question providing a detailed short review of the other scholars’ opinions about your dissertation’s topic. Further, you bring extra information about the way the scholars have reached their final data and research results. This data covers assumptions, theoretical work, methods used, original data, etc. It is important to use other researchers’ works to figure out how to perform your own research activity and how to deal properly with a research question investigation. On this stage, you plan what data to collect, what analyses to conduct, and what methods to use in order to provide a perfect dissertation paper. The methodology section reveals the main approach you have chosen for your paper performing and the main reasons for using it. There are different methodologies for postgraduate dissertation and undergraduate dissertation. In the same time, these two main types of methodology require a detailed literature review and the selected approach. Your chosen set of methods must be related to a research question and remain organic and natural. Besides, this type of dissertation also needs to provide a practical usage, thus since other researchers can further use your information written in this section, describe each of your analyses or experiments in the slightest details to let other people recreate your research works if needed. How to Provide a Good Methodology Definitely, the good methodology for postgraduate and undergraduate dissertation are two different works. The undergraduate dissertation methodology needs to engage with other researches’ outcomes and be greatly related to a research question. Moreover, in the undergraduate dissertation, you need to show your ability to analyze diverse approaches and opponents’ ideas as well. There is a need to synthesize the information and use it for your personal research work. The undergraduate dissertation methodology also needs to reveal the ability of a student to both synthesize the analyzed sources and provide original ideas. Make sure to show that you can conduct immense investigations and have a needed set of fundamental research skills. A postgraduate dissertation requires original research conducted with unique ideas revealed. Often, the leading postgraduate dissertations are published in popular journals or even monographs. If you tend to develop your research career, providing original research and a perfect dissertation paper is crucial. The chosen methodology must contain the exact methods, procedures, and equipment that allows the researcher to provide exceptional conclusions, and engage many scholars to continue your research work. The importance of your dissertation for future research works makes your dissertation paper the top one. Once providing a great methodology, you let other scholars modify it and bring additional theoretical and practical results in a certain field of science. The best postgraduate dissertation is a collection of original and rigorous research, which engage more scholars to develop the chosen research question and to improve the used methods and procedures. The great methodology brings advanced possibilities for research conduction, and remains transferable, thus allowing other scholars to use it in order to answer related questions. Therefore, the methodology must be clear, detailed, and adaptable. Presenting Your Methodology Your dissertation methodology is a vital part of your paper, which makes the entire research project completed properly. The methodology is a set of special methods, procedures, and equipment used in order to conduct all the needed analyses and bring the needed results. When dealing with the methodology presentation, make sure to stay clear and logical. One of the main methodology’s purposes is to convince the readers of the high quality of your research, the validity of your chosen methods, and the value of your conclusions. Once presenting your methodology, you need to demonstrate and prove the high value of your results and the validity of the chosen methods. In addition, it is important to show that the selected methods are related to a research question. Many researchers prefer presenting the methodology that seems rhetorical and remains rigorous at the same time. Often, various methodologies gather the attention of people who want to measure its value and practical usage. If you want to engage your audience into a conversation about your methodology, you can use one of the following ways: Show that you use the methodology never used before by other scholars to reveal your original and unparalleled approach. Use a little reassurance to bring the attention and support of your readers. Use the signposting, the way to refer back to a literature review and remain what are the exact previous research results you have to deal with. Defining your own terms and providing an audience with a chance to meet a new approach, which can be further modernized and used by other scholars. Summary The methodology is a vital section in every dissertation paper, which goes after the literature review and remains an obligatory part of the paper. When writing a dissertation, you first list your research questions providing a detailed short review of the other scholars’ opinions about your dissertation’s topic. You bring additional information about the way the scholars have reached their final data and research results (assumptions, theoretical work, methods used, original data, etc.). It is important to use other researcher’s works to figure out how to deal properly with a research question revealing. On this stage, you plan what data to collect, what analyses to conduct, and what methods to use. The methodology section reveals the main approach you have chosen for your paper performing and the main reasons for using it. Your methodology section needs to provide a clear vision of the other researchers’ results, all existed studies in your chosen field of science, literature review, and the main ways of conducting research work. The good methodology for postgraduate and undergraduate dissertation are two different works. The undergraduate dissertation methodology needs to engage with other researches’ outcomes and be greatly related to a research question. Moreover, in the undergraduate dissertation, you need to show your ability to analyze diverse approaches and opponents ideas as well. There is a need to synthesize the information and use it for your personal research work. The undergraduate dissertation methodology also needs to reveal the ability of a student to both synthesize the analyzed sources and provide original ideas. Make sure to show that you can conduct immense investigations and have a needed set of fundamental research skills. A postgraduate dissertation requires original research conducted with unique ideas revealed. If you tend to develop your research career, providing original research and a perfect dissertation paper is crucial. The chosen methodology must contain the exact methods, procedures, and equipment that allows the researcher to provide exceptional conclusions, and engage many scholars to continue your research work. The best postgraduate dissertation is a collection of original and rigorous research, which engage more scholars to develop the chosen research question and to improve the used methods and procedures. The great methodology brings advanced possibilities for research conduction, and remains transferable, thus allowing other scholars to use it in order to answer related questions. The methodology must be clear, detailed, and adaptable. When dealing with the methodology’s presentation, make sure to stay clear and logical. One of the main methodology’s purposes is to convince the readers of the high quality of your research, the validity of your chosen methods, and the value of your conclusions. Once presenting your methodology, you need to demonstrate and prove the high value of your results and the validity of the chosen methods. In addition, it is important to show that the selected methods are related to a research question. Many researchers prefer presenting the methodology that seems rhetorical and remains rigorous at the same time.

Master Essay

Master Essay Master Essay Master Essay: How to Cope If you are looking for the service, which you can entrust your master essay writing, our congratulations to you: you have come to the proper place. You can get your master essays written with the top quality within the friendly servicing of our site. Masters essay is a rather difficult task, as it demands great experience from the student to be able to cope with it. Master essay differs a lot from the simple college essay as it is of the other level of writing that is why it is sometimes too difficult to cope with it. Our Staff Is Experienced Our custom essay writing service has a very experienced and talented staff whose qualification is enough to cope with all the kinds of academic writing, and master essays are not the exceptions. Master level essay is a rather high level of essay, which presupposes some special training for accomplishing, that is why all our academic writers has a large experience in master essays writing. It is possible to order mast er essay in any discipline you want to as we have academic writers who are professionals in all the existing spheres of master essays writing. In addition to the high level of professionalism of our academic writers, one can add a modern system of plagiarism detection. Before we deliver master essays to our customers, each master essay is checked in terms of plagiarism. This measure provides one hundred per cent guarantee to our customers that the masters essay they are going to get within the convenience of our site are free of any kind of plagiarism. Advantages of Our Master Essay Service If speaking about some other advantages of our custom essay writing site, it is also essential to emphasize the democratic financial policy of our servicing. We offer our customers the lowest prices for the master essays, meanwhile we deliver the highest quality service to them. Where else it is possible to find such a brilliant offer? Once you have tried servicing of our site, you will nev er try using some other one. We have thousands of thankful customers who can not imagine their studying lives without our servicing. They make use of our master essay writing each time when they get some difficult task. They are really happy to have such an assistance we offer to our customers, which helps them to get the highest grades for their master essays without spending nights for writing master essay. Do not suffer while your master essay writing, order it and live without any problems.

Internaotion business Essay Example | Topics and Well Written Essays - 250 words

Internaotion business - Essay Example Moreover, I am curious and very determined to understand how a business operates at international levels. I have always wanted to understand how companies operate successfully in different countries. It amazes me how international businesses manage efficiently run various foreign branches from one central headquarter. Studying this course will give me an opportunity to have a clear understanding of business operation at international levels. I have studied a bachelor’s degree in this university and hence I have adapted to various systems of the university. This will be beneficial to me since I will settle down quickly and begin my studies. Studying International business matches my personal desire for traveling. I have a dream of operating an international business in future, and thus this course is relevant to my future career and investment ideas. My motivation to study this course stems from the success stories of friends and acquaintances that are in this field. I am hardworking and very cooperative. I believe that this character will enable me sail through the challenges of this very demanding course. ‘ Besides my academic interests, I am active in extracurricular activities. They help me interact with new people and learn new skills from other people. I look forward to continuing with this while studying masters in international business. I will be grateful if enrolled for this course. I am mentally prepared to face the higher learning challenge and am certain that I will come forth as a victor at the end of the

HR Performance Issues and Motivation Essay Example | Topics and Well Written Essays - 1000 words

HR Performance Issues and Motivation - Essay Example HR management literature has well documented the relationship between motivation, job satisfaction, and work performance. Using the theories of motivation, this paper will analyze the inextricable relationship between performance and motivation in the modern business environment. Â  In order to clearly understand the relationship between employee performance and motivation, it is better to consider a real-life situation. For instance, a sales executive (Jim) who has been working at a leading MNC for the last four years fails to meet his sales targets continuously despite periodical increases in his salary and incentives. Jim had acquired his post graduation degree from the Harvard Business School with the 10th rank holder status, and subsequently, he was hired by this MNC through a campus interview. For the first three years, Jim performed outstandingly and received the ‘best performer of the year’ award two times from the sales manager. He was excited to work overtime and performed duties and responsibilities beyond his job requirements. Considering his caliber and short-term achievements and the exemplary commitment to work the management doubled his salary incentives and allowed him free food and accommodation and a brand new company vehicle. In addition, the company agreed to pay his phone and electricity bills. In spite of those attractive offers, Jim’s performance began to decline by the end of the last year. Currently, he is not interested to work overtime and is frequently absent from the office. Jim failed to meet even his sales target for the last five months.

How to Measure and Manage the Reputation of a Corporation Essay

A corporation is a form of business that is common in most countries. It is chartered by the state and is given legal rights as an entity that is separate from its owners. Characteristics of corporate are that the business has no liability to its owners. There is the issuance of shares of easily transferable stock, and it exists as a going concern. A business becomes a corporation through incorporation. After the business undergoes the incorporation, it is given legal standing that is different from their own. This legal standing protects the owner from being personally liable in an event that the business is sued. Incorporation also gives companies more flexible ways of managing their own structures (Melo & Garrido†Morgado, 2012). According to Freeman (2010), Godfrey, Merrill and Hansen (2009) and Musteen, Datta and Kemmerer (2010), reputation is the opinion about a person, social group and an organization. The opinion is as a result of evaluation of criteria. Reputation happens as a result of the corporate branding in the area of the market. Reputation is seen as a sign of future actions and behavior. It also serves as a pledge that justifies and also promotes the expectations of a principal about the actions of the agent in the field of principal agent theory. Reputation is seen as a form of goodwill in accounting. It is also viewed as a manifestation of the identity of a corporation in the field of organization theory. Finally, reputation is a potential market entry barrier in the field of management. This is because if the corporate reputation of a business is negative, the market value of the business is low and the market entry is low compared to businesses that has a positive corporate reputation (Lange , Lee & Dai 2011). R... ...0). Reputation as an Intangible Asset: Reflections on Theory and Methods in Two Empirical Studies of Business School Reputations. Journal of Management, 36 (3), 610-619. Surroca, J., Tribà ³, J. A., & Waddock, S. (2010). Corporate Responsibility and Financial Performance: The Role of Intangible Resources. Strategic Management Journal, 31 (5), 463-490. Walker, K. (2010). A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory. Corporate Reputation Review, 12 (4), 357-387. Wisdom At Work (2013). Perception is Reality – Building and Managing Corporate Reputation. Hill+ Knowlton strategies Asia. Retrieved from http://asia.hkstrategies.com/perception-is-reality-building-and-managing-corporate-reputation/ Wood, D. J. (2010). Measuring Corporate Social Performance: A Review. International Journal of Management Reviews, 12 (1), 50-84

Oriental Pearl Restaurant Business Plan Essay

Executive Summary Oriental Pearl Restaurant is a proposed dumpling restaurant located at Pasadena, CA. It offers a variety of special dumplings and other complementary foods. China has been perfecting the art of dumpling making since the Sung dynasty. Chinese dumplings may be round or crescent-shaped, boiled or pan-fried. The filling may be sweet or savory; vegetarian or filled with meat and vegetables. Dumpling is relatively low in calories and high in nutrition attract weight conscious persons from all walks of life since ancient times. Business description 1. Products and Services The Oriental Pearl Restaurant, located on Pasadena, CA, is a unique eatery that provides customer with freshly made traditional Chinese dumpling and the other complementary foods in a chic setting. Unlike the typical restaurant, Oriental Pearl Restaurant allows people to choose from a carry-out or stay-in option to optimize customer convenience. Most dumpling restaurant does not have a carry-out service, that making Oriental Pearl Restaurant innovative and helpful to those who want dumpling on the go. Oriental Pearl Restaurant also employs senior Chinese food chefs to prepare the food right in front of the customer like teppanyaki restaurant and they can make up your own dumplings as you require, it’s creating an enticing experience on Chinese traditional culture and entertainment for all customers. Like most restaurant, Oriental Pearl Restaurant offers free-Wi-Fi to customers and has free-parking space for every customer. As for food choice, Oriental Pearl Restaurant includes many different types of Chinese cuisine. With the main focus on traditional Chinese dumpling, customers have a broad choice of dumplings ranging from the popular seafood dumpling to the conventional vegetable-meat dumpling to the unique cactus dumpling. You also can make your own unique dumpling, we have professional cook for you anytime. In addition to dumpling, Oriental Pearl Restaurant offers an expansive menu of Chinese cuisine, which will include traditional items and other entrees such as grilled stir-fry and other cooked entrees. For beverages, customers have a choice of green tea along with soda products or water. With an extensive menu and great customer service, Oriental Pearl will beat competing Chinese restaurants and other competitors. 2. Target Customer Base The customers at Oriental Pearl Restaurant could be anyone who enjoys dumpling. However, the businesses are geared toward, but are not limited to Chinese. Due to the close proximity of Chinese community and dumpling is very popular in China; the restaurant should more popular to Chinese. And because of the Oriental Pearl Restaurant located right near the business district of Pasadena, I think these office workers will be able to come here during their lunch time and take a carry-out plate without spending a lot of working time. Oriental Pearl Restaurant can also be a family restaurant, family can call a large order and wait for it to be prepared and send by restaurant staff. Vision and mission statement 1. Mission Statement Oriental Pearl Restaurant will be an inspiring restaurant; our mission is to provide our customers with an outstanding experience of Chinese cuisine dishes, and superior service; let our customers have a good Chinese flavour journey. Chinese food culture has a long history in the world enjoy a high reputation; Oriental Pearl Restaurant will carry forward and promote the Chinese food culture to the whole U.S. 2. Vision Statement In the years to come, Oriental Pearl Restaurant hopes to add a variety of representative Chinese traditional food like Small steamed bun, Bean curd jelly, spring rolls and sticky rice pumpkins cakes to the menu due to its popularity in Los Angeles and growing interest in the United States. With these new additions to these Chinese traditional foods, customers will have more choices in Oriental Pearl. Goals and Milestones 1. Short Term Goals and Milestones: Entice people and good reputation. In the short run, Oriental Pearl Restaurant will first plan to entice people to come and try our food. At the same time keep maintain a good appearance and sanitation in restaurant, give our customers a good environment and feelings. In the first two months, we will create an attractive advertising to entice public and convinces them to come Oriental Pearl Restaurant and try our food, also restaurant will have big discount during this period of time. Secondly we need increase sales in the first five months; in this period restaurant must learn which dumpling or menu items are popular for customers and which fail to attract customers. Then we can publish special deals of these popularly items to entice more people. In this period Oriental Pearl Restaurant should start visibility and start to draw a lot of business in Pasadena and around area. 2. Long Term Goals and Milestones: Become the best Chinese dumpling restaurant in Los Angeles In the long term, our goal is become the best Chinese dumpling restaurant in Los Angeles, use 3 to 5 years to beat out competing Chinese restaurants. Oriental Pearl Restaurant will increase new food to the menu constantly, increase advertising on popular items to draw customers and expand another Oriental Pearl restaurant in Los Angeles to further increase profits and reputation. At the same time, ask our customers to fill customer review sheets in their free time, according to the review, we will review what needs improve. Team members Managing Partner 1. Job Description 2.Degrees, Experiences, Skills Managing Partner 1. Job Description Manage working capital, including receivables, inventory, cash and marketable securities. Prepare financial analyses of operations for guiding management, including reports which outline the company’s income, expenses, and earnings. 2. Degrees, Experiences, Skills: A sophomore at California State University, Northridge majoring in finance Worked at Wynnk Company in Los Angeles. Job: finance assistant. Language Skills: Mandarin, English, a little Japanese. Managing Partner 1. Job Description 2. Degrees, Experiences, Skills